The human edited blog highlight site TopTenSources will announce tomorrow that they have acquired the social shopping site Style Feeder. I really like both these companies and am excited to see how the partnership develops.
TopTenSources is lead by long time technologist Halley Suitt. The site is based on human editors selecting their favorite 10 blogs on a wide variety of topics, from food to blogging to Second Life.
Style Feeder was created by Philip Jacob, a coder with experience at several prior startups. The service uses some classic Web 2.0 tools to create a highly usable shopping experience. A javascript bookmarklet lets users tag items sold on any site and populates an image field by first asking that the product image is clicked on – very nice. URL and description are autopopulated and users apply tags. The item is then added to your Style Feed, a wishlist page that can be tracked by other user’s interested in your style and shopping proclivities. Users can join topical groups and add a box of small images from their wishlist to their personal website elsewhere.
Style Feeder is not currently monetized, but developer Phillip Jacob told me that ideas ranging from affiliate links to private label versions for large online communities are being considered. Halley Suitt told me that the degree of integration between the TopTenSources site itself and Style Feeder is yet to be determined but that TopTenSources is happy to consider itself a company with diverse offerings beyond its flagship site.
I’ve thought that TopTenSources was under appreciated for some time now and I will be excited to see where they go next.
