Richard MacManus and I interviewed Digg founders Jay Adelson and Kevin Rose about the new launch, and we also spent some time talking about new Digg competitor Netscape, as well as other Digg related issues. Listen to the podcast on TalkCrunch.
In addition to a redesign (that retains the essential Digg “experience”), Digg is adding a number of news categories beyond technology. Topics are grouped into six “containers”, including technology, entertainment, gaming, science, world & business, and online video. The default view on Digg is still the technology container, although users can change that view and can also deselect individual topics within containers to further refine what they see on the home page.
There are other significant feature additions as well (we go through all of them in the podcast). In addition to seeing what your friends have dugg, users can also just see stories more than one friend has dugg, further filtering new stories to what they might really want to see. Also, changing views between top stories and new stories won’t require a page refresh – Digg has added Ajax features (sparingly, they stress) to switch quickly between headlines and new stories, and among topics/containers.
About 800,000 unique visitors come to Digg every day, generating 9 million plus page views. The site is doubling in traffic every two months. And the amazing thing is that Digg does all of this with just 15 employees.
Digg has raised $2.8 million in venture funding from Greylock and Omidyar as well as angel investors Marc Andreesen, Reid Hoffman and Ron Conway. Given the tremendous growth and passionate users, something tells me they are going to have a rather large liquidity event.
Update: Photos from the Digg party tonight are here (Scott Beale)