BloggerKit provides easy affiliate ads, good revenue sharing

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BloggerKit, an easy to use tag-based interface for the Amazon affiliate program, is officially launching today. The company founders say their service allows greater control over what is advertised than other systems and is easier to use. Unlike MyPickList, a similar service Mike profiled here earlier, BloggerKit requires very little interaction with other sites and has a great revenue model. BloggerKit users will have their Amazon affiliate ID used in 85% of the links that appear on their site, with the remaining 15% using BloggerKit’s affiliate ID.

The company was founded by Boston area Li Li, who has a Computer Science and Business PHD from Carnegie Mellon and Xi Zhang, who has a masters from the Harvard School of Design. Both founders also collaborate on Shenguonet, a popular portal for the Chinese community in the Boston area.

BloggerKit asks for your Amazon affiliate ID and provides a few lines of javascript code to paste into your template. Each post can then be ended with keywords that will determine which Amazon products appear beside it. Keywords are inserted using something like the following: “bk_keywords:canon camera, apple ipod.” Couldn’t be much simpler. While MyPicklist has partnered with far more affiliate programs, it appears to rely on users tagging particular items of interest to them on other affiliate sites.

Most important may be the revenue sharing model. While MyPicklist is reported to give users “approximately” 40% of affiliate revenue generated and does not offer this detail prominently on its website, BloggerKit proudly says it’s using your affiliate ID 85% of the time. BloggerKit is not as flashy looking as MyPicklist, but if it is targeting an increasingly sophisticated group of young users then I think that will be ok.

  • pwb

    I wouldn’t say there are “millions” of CRMs. There’s Salesforce and, maybe, SugarCRM and that’s about it. The market is actually pretty void of decent options.

    • Scott Wheeler

      @pwb – Soho, Pipeline, Salesforce, Highrise, Leopard, Heap, Noradi … I’ve seen at least a dozen more … there’s such a dizzying number of web-based CRMs out there that I suspect some of them might somewhere be a diamond in the rough, but I’ve tried out so many of them that I’ve grown cynical.

      • Scott Wheeler

        I’ll add there that I was one of the ones that tried out Dashboard right off the bat and it looks promising, so I’ll keep an eye on it, but it’s not yet ready for us to use for our main CRM needs.

  • Paul

    Looks like a “me too” product without any reporting. I am not sure I would describe that as disruptive. There is nothing innovative here.

  • 1000FreeOnlineGames

    I’m with you

  • CardGameInstructions

    in the video looks pretty cool!!!

  • Esteban Gonzalez

    Hi guys, thank you for your comments. I’m Esteban and I work on dashboard. We have been live for 8 days and we have got a lot of people signing up to try our app. As well mentioned by Leena (to whom I’m tremendously thankful), we are in the early stages of a pretty innovative lead management system. Obviously, we are missing some important features that we are going to be adding soon. Please follow us on twitter @getrealordie as we are going to be updating it frequently.

    On a different note, I wanted to make a clarification, we are not a CRM, we are a Lead Management Platform. While I think a CRM is more appropriate for “post-sales” activities, a lead management application like ours is better suited for “pre-sales” activities.

    Again, if you have any questions or concerns, please feel free to contact me. BTW, you can try our app for free at

  • Matt

    What did you use to make the video?

  • Justin Mayer

    @Esteban: I think your definition of CRM differs from everybody else’s. In the minds of everyone I’ve ever talked to about this topic, CRM and “lead management” are equivalent.

    CRM may encompass post-sale activity, but its primary focus is keeping track of leads and trying to convert them into customers.

    You could emphasize that your solution focuses on the “lead management” end of the sales cycle, but I think the supposition that your product doesn’t fall into the CRM category is a bit of a stretch.

    • Robert Goodyear

      Justin: CRM is a term that pre-dates software based sales force automation or lead management by several decades. It’s a process and an approach, not a specific tool. While over the last decade the acronym has gravitated to the SFA or lead mgmt application world, in the greater sense of the term, it’s still Customer Relationship Management. And let’s not forget that a customer isn’t a customer until after the sale is closed.

      Lester Wunderman from about 1955 onward evangelized a 360-degree relationship marketing process that for the first time gave the post-sales process the attention it deserved. And if you look at pretty much every CRM _application_ out there, it’s about the full lifecycle of LEAD > PROSPECT > CUSTOMER > (ongoing relationship!)

      That said, I would agree with the authors that their solution is lead management-focused, and lightweight by design. Looks like it does what it’s supposed to do based on my beta trial that I’ve played with.

      +1 for simplicity.

  • Jaspreet

    IMO, this one is good for small companies who don’t want all those unnecessary features of SugarCRM and likes.

    $25/User isn’t a bad price.

    They may have to start with a Free users strategy like google Apps or Zoho.

  • Jaspreet

    I was comparing various options for SMEs (coz I wanted to use one). I was impresses with . All the features I need at $99/user/year –

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  • Fred Flint

    This product/company wont last in this market. Any quality CRM solution Sage, SF.COM, Commence CRM all have very good lead qualification and lead management systems built into their CRM solution. Maybe at the very low end or free they may get some traction, but their in nothing here that several other guys don’t already provide.

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