Fluxiom: Great Product, Outrageously Priced

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Fluxiom, based in Vienna, is a first rate online storage and file management product. I’d even go so far as to say that it is the most usable storage product I’ve tested.

A key issue with online storage is the uploading function. Typically files are uploaded one at a time via a web interface, which is fine for just a file or two but breaks down under heavy usage. Flickr and some other sites have mitigated this problem by creating a desktop-based application that users can drag multiple files into. Sites that don’t have this are seriously limited in their ability to serve customers. Fluxiom has come up with a unique way to deal with the issue without a desktop uploader – by allowing users to zip up files and upload them all in one go. While this works in theory, and I was able to upload a zipped folder with multiple files, Fluxiom did not automatically unzip the folder and I could not determine a way to do it with the service.

Fluxiom in general handles files extremely well. Uploaded files can be viewed by thumbnail or file name. Thumbnails can be resized with an Ajax slider (gimmicky but cool). Sharing, versioning and other features are all supported, as is tagging in a limited form (you must predefine tags beforehand, they cannot be created on the fly when uploading files. Fluxiom’s search is also very good.

So, on the product side, I have no complaints other than the issues I had with uploading zipped folders, and the desire to tag-on-the-fly.

On to Pricing.

Fluxiom is smoking something if they think they can mass market their product with no free version and minimum pricing of 9 Euros (about $11.21) per month for just 200 MB of storage. And while they offer a 30 day free trial for all accounts, they require a credit card to open an account. If you don’t terminate before the end of the free trial, your card is automatically charged.

Pricing for online storage has effectively been benchmarked by Amazon’s S3 – $0.15/month/GB of storage and $0.20/GB transferred. At those much more reasonable prices, Fluxiom’s 200 MB product should cost $0.03 per month (plus a bit for bandwidth), not 9 Euros. To look at this another way, Fluxiom’s pricing is 373 times what Amazon would charge for the same storage. Yes, Fluxiom has built a nice interface on top of their storage service, but this pricing is flat out outrageous.

So, Fluxiom is a great product but the team needs to seriously reconsider pricing if they want to compete in the already crowded online storage market. See Solution Watch, Pete Cashmore and Orli Yakuel for more.

Note: If you’d like to test an account, you can enter 4111111111111111 as a credit card number (at least until they disable it).

Screen Shots:

  • t

    Sometimes I’ll start a sentence and I don’t know where it’s going. I just hope to find it somewhere along the way. Like an improv conversation. An improversation.

  • http://www.freejose.com/ freejose

    At its simplest, the question is: will Google open up its console? Final answer?

    Yes and soon is my guess.

  • jsiz

    I beginning to think the joke has been on me all along. Come on Michael–Gillmor is really just a program made as a practical joke to randomly generate insanity by combining buzzwords. I’ve been had! Bravo.

  • http://ShipItOnTheSide.com ShipItOnTheSide.com

    Excellent analysis. You mentioned Tweetdeck and Twhirl being client apps that will, essentially, sell their screen real estate. That scenario should make it plain, as you point out, that Google will guard their screen real estate against all comers.

  • John Daley

    t – LOL. Sometimes I write things that seem to make sense but really don’t because sentences have little relation to one another. Sometimes I try to make a point and nothing comes across. Sometimes I consistently get these results. Sometimes.

  • itchy

    words words words.

  • Brian

    “harness the viral power of the social media wave and its central driver ”

    Visualize this image. Now, try to draw it.


  • Honeycut

    “Plain English (sometimes referred to more broadly as plain language) is a communication style that focuses on considering the audience’s needs when writing. It recommends avoiding unnecessary words and avoiding jargon, technical terms, and long and ambiguous sentences.”

  • Kevin

    Once again, I have no clear idea what Steve is trying to say here and I’ve been robbed of 3 minutes of my life in the process… Its not even cute.

    Arrington et.al, quit cutting Gilmore a pass that you would NEVER tolerate from a “non celebrity” blogger.

    I’m now officially finished with TechCrunchIT…


    • Alberto

      It’s my turn to lose 3 minutes replying to this comment.

      Isn’t it clear by now that we need the Gmails of the world to open access to their infrastructure for their next innovation wave? If not, please spend 3 more minutes re-reading the post

      • Joshua Emmons

        Wow. You’re a slow typist.

  • Steve Bomber

    What are you blathering about again Gillmor? Jesus your articles are unreadable.

  • http://book-bot.com gilltots

    I think this article really speaks volumes in terms of the wave of the cloud and the effect that it can have on those who are willing to not only embrace it, but go along for the cloud ride up in the sky. What many people don’t realize is that Steve Gillmor leverages not just the end of an era of computing, but also the beginning of a new kind of social construct wrapped in sprinkles and served cold, to children. Whenever he writes an article, people go to the google console that hasn’t been opened up to search for meaning among the comparisons of unrelated things, but they leave the container back at their toolchest, finding the box empty but simultaneously full…of shit.

    Seriously man, what are you blathering on about??

  • Lisa Marfa


  • Chris

    Phew! I’m glad I’m not the only one who drifted off into la-la land trying to read this. A big fat WTF is in order.

    Could we actually be the morons and Gillmor is actually saying something? Is that possible? No? No. OK. I didn’t think so. Phew again!

  • Chris

    One more thing….

    Steve, you’re fired… again.

  • WTF

    Another great explication of enterprise software, Steve. Bravo! Oh, wait, my bad — this post, like all of your others, has absolutely nothing to do with enterprise software. Perhaps you could change the “Enterprise” tab at the top of the site to read “Pretentious Rambling About Twitter.”

  • Gillmore Translator

    It’s okay everyone, I speak Gillmorese!

    Paragraph #1: Steve is introducing the topic that he’s going to drop in the next paragraph. He thought it would be cool to talk about cloud vendor strategies. He’s setting you up now to expect a linear discussion of the differences these vendors have. You’re hooked, so, its off to the races….

    Paragraph #2: Nosedive! Steve wants to talk about Google now. He’s trying to say that Google is not open in its cloud framework, that all of its potential power is inwardly focused. Alas, its more fun to NOT say that directly and keep ya guessin’! Time for a new direction in the article, so Steve starts a new paragraph

    Paragraph #3: So little time, so many crazy-ass concepts to cram into a small blogpost! Steve is using what psychologists call “word salad” to list the names of many vendors. The one linear insight that manages to struggle to the surface is the echo of the Google concept he didn’t touch in Paragraph #2, which is that it is not open… Yes, he already said that.

    Paragraph #4: Firefox 3 is a browser that Steve uses. Enjoy some random facts about it.

    Paragraph #5: This is a complex, deep paragraph. NOT! Gotcha! Steve is creating a techno koan. Don’t worry, there is no wrong answer. By using words he used in other paragraphs, you might be fooled into thinking there is a developing argument here. Just keep movin’… Its a test.

    Paragraph #6: Google is closed. Same idea as in its prior mentions. No new development of theme. He knows you’re not reading this far, so its not critical now.

    Paragraph #7: This is a classic Gillmore paragraph. If you tried to whiteboard it, your head would explode. There is literally no way you can make sense of it because its not meant to be read. It feels good to write though, so that’s what’s happening here. The clue is when he poses the hypothetical… you know he’s gone.

    Paragraph #8 and #9: Steve will want to end by introducing new terms and concepts that only existed at the headline level. That’s critical to obscuring the communication to the reader. These paragraphs are not important, except for the skimming reader who might be looking for the conclusion… Gotcha again! There isn’t one!

    • phobox

      LOL aaaahh now I got it! LOL

    • Luke

      Thanks, someone had to make sense of the babble.

  • Steve Gillmor

    The last two comments betray the actual electrical activity of brain waves. Moving in the right direction, folx.

    • jsiz

      You seriously read these comments and don’t get depressed? You should know TC has intelligent readers. Maybe you are developing a point here Mr. Gillmor, but nobody in your audience understands it. Perhaps you could help us?

    • Pete

      Oh sir, it’s that brevity and wit of yours that keeps us coming back.

  • Julian

    I made a word cloud to see what this article ist about:

  • DMC

    I think I just felt a blood clot come loose.

  • j

    I am dumber for having read this ..

  • Thomas Whitney

    Ok Julian. The word cloud was HILARIOUS. Seems the article is about…..Google. I think.

    Regardless, it would be great to have a central platform to work my social networking and media. PLEASE DESIGN THIS!

    But, one minor suggestion….

    Make digital security your highest priority or one of the highest priorities. I don’t want my personal information leaking out at the seams. Make it seemless.

    Need ideas about how to go with this? Well, I hear http://www.justaskgemalto.com is going to possibly start blogging on this. So, perhaps adding that feed would be beneficial.

    I just want my platform and I want it tight!

  • scott

    What you need is a Web 2.0 implementation of OpenDoc/Cyberdog. Google *is* working on this and it *will* be open. It’s called Android. On mobile devices you will be presented Android components as a stack of cards. On netbooks you will be presented those same components integrated into grid-like layouts and persisted as compound documents. The user will be in charge of assembling and personalizing these loosely coupled components.

  • Perry

    What a horrible article…I have no idea what the author is trying to say.

    • Olaf

      I think it’s pretty clear. Or do you like to be forced to re-configure your screen over and over again, finding the right way to receive and publish content in an efficent way?

  • ?

    A purple opening rests beneath the dreary chamber. Your senses are energetic and viciously contesting the awkward habit of exposing the truth. If only there were truth. The basic laws of spacial matter would only suggest the natural tendency to acknowledge the presence of something so righteous. How is this venture into an abstract passion subject to extreme scrutiny when the truly legitimate purpose of evaluation is discarded with earnest doubt? My judgment is reluctantly manipulated to gradually wrap such torment with potentially graceful cause.

  • http://www.yourchippewavalleyhome.com Shane O'Goman

    I thought this article was about Real Estate. I think I understand the title. I am pretty sure I have a high IQ… and after reading the comments I have come to the conclusion that this article was either a joke or it is gibberish. I really think the problem is the analogy in the title isn’t really used correctly and then, like the many others point out, a real struggle with coherency. But it certainly was a fun ride!

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