One company in the space, Grouper, is dealing with the competitive heat through humor (in an intelligent way – by using their product as the host).
An internal Grouper email was sent out to all employees today that said “Grouper Street Fighter. Description: It’s coming for you…watch Grouper destroy the competition“. The email also had a link to a (Grouper) video that shows Grouper beating up (literally) its competitors.
My favorite part is when Grouper does a flying face kick to YouTube.
Previous TechCrunch posts on Grouper are here.