Omnidrive – Online Storage Perfection

Next Story

WordPress 2.0 – The Good and the Bad

I’ve been testing Omnidrive‘s very early beta product over the last few days. Omnidrive will be launching in January, 2006.

I’ve spent hours with it (and previously posted a brief mention) – significantly more than I spend with most products. The reason? This is a product that I and millions of others really need – a pure and functional online storage product with key web 2.0 features. Omnidrive is based in Australia, but is as good or better than anything else I’ve seen out of silicon valley recently. It has been in development for 12 months.

Access & Features

Users have two ways to upload, view and interact with files.

The first is a web interface that allows for fairly easy file uploading. Users have three main folder options to start – private, shared and public. By placing a file in the shared folder, other people you’ve allowed in can see and download the file. If placed in the public folder, everyone can access the file.

Omnidrive is also releasing a toolbar to assist with the web interface.

The second way to access files is via a download (they support PC and Mac now, pocket PC later) that creates a virtual Omnidrive drive. This is THE way to upload or download big batches of files at once. Drag in a multi-gigabyte folder and Omnidrive will work away at it in the background until its fully uploaded or downloaded.

The other features, some of which are still being built, include:

  • built in media player to access media files
  • set upload and download speeds to work in the background
  • Omnidrive will pick up where it left off after rebooting computer
  • RSS for folders
  • tagging of files
  • permanent URL for each file
  • syncing of folders on a hard drive to the Omnidrive
  • each Shared folder has separate access controls


Pricing is a tough area for Omnidrive. They face storage and, more importantly, bandwidth costs that can be significant on a per user basis. In a post I wrote back in November (when I first heard of Omnidrive), I wrote that these services needed to give some storage for free, and “lots” for cheap. Founder Nik Cubrilovic responded in a post that my pricing needs were crazy, but agreed that there needs to be a compelling price point to get mass user adoption.

Their current pricing reflects this thinking. They will give a gig or two of storage for free, and sell 10 gb bundles above that for “not more than” $70 per year. That’s pricy, but way below the industry standard right now.

And of course there will have to be bandwidth throttles. Since files can be public, outgoing bandwidth can be a massive cost for them.


I’m saying this flat-out. Omnidrive is in a position to dominate a market with tremendous pent up demand. I’ve looked at a number of competing services and no one is doing anything close to what they are in functionality and usability.

This service, or a white label version of it, should be built in to every new computer and operating system, and many web applications. With an appropriate API in and out, and rock-bottom pricing, Omnidrive can own a very large market niche.

The cost problem is not trivial, and for a self funded startup taking an up front cost with the promise of long-term customer loyalty is difficult to say the least. But the opportunity is there. This company needs to get funded and start acquiring users, immediately.

  • ""

    Too many of these social networks already. I hope this one helps SEO for bloggers…lol

  • Robleh

    This looks really good. Enterprise networks are going to be huge, Sonar Dashboard by Trampoline Systems and Connectbeam are other good ones.

  • Justin Kistner - What makes Socialtext’s Signals exciting to me

    […] what they’re calling a MadLibs engine that sends automated updates in micro message format. Steve Gillmor describes it well: This implicit stream of data can be augmented via the REST API and the ATOM Publishing Protocol to […]

  • Brian

    Looks interesting. I don’t know what impact microblogging will have on the enterprise level, but some will use it.


  • Jordans

    please no more social network sites… i mean gosh.. theres no way they can beat facebook or myspace

  • SocialText Is An Enterprise Collage Of Social Networking, Micro-Blogging and Wiki’s

    […] TC Share and Enjoy: […]

  • Ross Mayfield's Weblog

    Hello Socialtext 3.0!…

    This morning Socialtext launched Socialtext 3.0, a trio of applications for connected collaboration with context: Socialtext People – Social networking for the enterprise Socialtext Workspace – Group-editable wiki for easy, flexible, enterprise-wide co…

  • AG

    This looks pretty similar to what Socialcast announced a few weeks ago.

  • Socialtext Signals Announced - Pistachio

    […] Gillmor, writing at TechCrunch, added the context of interoperability: The forthcoming Signals API will support the Twitter API, […]

  • voiceip

    So how much can produce these social networks???

  • Bookmarks - 03.10.2008 | ErkenntnisWerk

    […] SocialText 3.0 blends Facebook, Twitter, and the Enterprise (Tags: socialnetwork socialtext mashup community facebook twitter enterprise wiki web2.0 enterprise2.0) SocialText 3.0 is (or will be in the near term) an enterprise mashup of Facebook, FriendFeed, enterprise microblogging, and the wiki. […]

  • renaissance chambara | Ged Carroll - Links of the day

    […] SocialText 3.0 blends Facebook, Twitter, and the Enterprise […]

  • doug

    I’m having a hard time thinking about how to get my company into the social direction. I’m assuming some companies, like the one i work for, don’t know anything about wikis or twitter, or blogging, or even the depth of the internet. That puts people that are in touch with some great beneficial tools that are moving into these companies and want to make a difference and help improve the company, especially on a communications end. I read a lot of articles about how to maintain a company wiki page and get people involved in it. But what I think we need more of is how do you get it initially approved? How do you get a old dog to learn new tricks, specially if the dog isn’t even willing. How does an employee far down the corporate ladder get upper managers to move toward wikis or yammer or a company blog. My own IT department aren’t up on social tools like wiki or twitter and it puts me in a very frustrating position to try to move this company towards improving its internal communication and collaboration that it definitively needs.

    I would love for a company like yammer or socialtext to have a marketing package setup precisely for this situation that I can hand to a manager to get them to just start to ‘get it’.

  • alexander20980

    Geld verdienen mit ebay
    Wollen sie wirklich Geld verdienen?! Dann wartet dieses Angebot auf sie!
    Ich biete ein fertiges Projekt Ebay Verdienst Projekt Mit dieser Seite konnen sie wirklich viel
    Geld verdienen
    Einfacher Weg zum Inhaber/ zur Inhaberin einer lukrativen Internet-Seite,
    die von alleine

  • etyaliya
  • Social Media Marketing (SMM) Blog

    Socialtext 3.0 – The Enterprise Social Software…

    <!– /* Font Definitions */ @font-face {font-family:Wingdings; panose-1:5 0 0 0 0 0 0 0 0 0; mso-font-charset:2; mso-generic-font-family:auto; mso-font-pitch:variable; mso-font-signature:0 268435456 0 0 -2147483648 0;} @font-face {fon…

  • Audio Converter

    Very Good

  • SocialText Is An Enterprise Collage Of Social Networking, Micro-Blogging and Wiki’s : tinyComb

    […] TC September 30, 2008 | jason | blogging, startup  | […]

  • sammy

    i think their will be a social website that will beat myspace and facebook in the near future.

  • Remote control software

    I like this a lot.
    It seems to me that Social Text can be one of the few companies in this industry that can make any progress with this. Social Networking within the workplace could make a big difference.

  • sem

    Seems very interesting…yet when I signed up for the 14 day free trial…it doesn’t look anything like socialtext 3.0 seen above in the screen-shots. Any body know how to trial socialtext 3.0?

  • Электромонтажные работы

    Электромонтаж цена Вас приятно удевит.

blog comments powered by Disqus