Wink Launches

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The Wink user-enhanced search engine, in private beta for the last few months, launches Thursday morning to the world.

Wink has evolved substantially since my October 12, 2005 review.

Wink is, at its core, a combination of traditional search with feature-rich social bookmarking. Bookmarked/tagged results appear above normal search.

Search results can be bookmarked, tagged and rated from Wink. The same functionality is available via a bookmarklet that works with Firefox, Safari and IE. As a twist, users can also block “bad” pages. Lots of functional Ajax is built into the interface.

Users can easily browse tag results (either their own, or all users).

There are three key additional features.

First, Wink has added two way synchronization with bookmarks. And they’ve added a “Keep Sync’d” feature that, as the name implies, maintains a constant one or two-way syncronization with No word on whether they will add in other social bookmarking services over time or not.

Second, Wink allows the creation of “collections”, which is a tag group (tags of tags). Collections are controlled by one user but can be shared with anyone.

Third, and this feature really appeals to me, Wink has added a “Wink Answers” tab to search results. The text is a wiki – meaning anyone can edit it. For queries that have complicated results, a number of options appear. A lot of data has been pre-populated, and I believe this will be a popular feature. Like Wikipedia, it begs for user interaction, but with a lower intimidation factor.

Wink is also finalizing a nice blog widget that includes additional links (that point only to bookmarks created by the blogger). See here for an example. I have not had the opportunity to test this myself yet, but it looks interesting.

Congratulations to Founder Michael Tanne and the entire Wink team.

  • Learn to Adapt Links for September 17th | Learn to Adapt

    […] The Social Enterprise – Steve Gillmor at TechCrunchIT posts thoughtful reflection on (some) IT leaders resistance to social applications in the enterprise. From the article: "No wonder the reaction is fear and denial; the saving grace is that a new wave of middle management will not tolerate the arrogance of earlier times, when IT was the implementor of corporate policies designed to prevent employees from wasting time on the job." […]

  • Prokofy Neva

    So did any of those social media services make money yet? I mean, not VC infusion, real money?

  • Joe Cure

    @PN – I don’t see how that’s relevant to the topic at hand. It seems the purpose of the post is that social media can be an effective tool in the professional world and even compliment existing IT systems. That’s an interesting (and I believe correct) point, and one that is often overlooked.

  • jimmy

    This is a great site for insights into how messaging affects businesses. It’s a pretty crappy site for covering enterprise IT-related startups. Why are companies like Expensify on TechCrunch and not on TechCrunchIT?

  • Basil

    @jimmy Hear hear! The only time something gets covered here is if it’s web2.0 or social media, and has thus already been talked about on techcrunch. Sometimes there’s an enterprise spin (like with these new enterprise twitter clones), but never any real technology that real companies use.

    Where’s the news about enterprise networking, storage, servers, and software? I rarely see anything about Cisco, EMC, HP, IBM, or Oracle here…

  • Bookmarks - 18.09.2008 | ErkenntnisWerk

    […] The Social Enterprise (Tags: adoption report study technology socialnetworking socialmedia enterprise web2.0 enterprise2.0) There continues to be a misunderstanding of the enormous transitions enterprise software and IT are going through. While Web 2.0 technologies have substantial holes related to security, standards, and IT buyin, even those simple metrics are yielding data about accelerating adoption. According to Awareness, Inc. surveys, business acceptance of social media applications doubled from 37 % in 2007 to 69% in 2008. […]

  • Steve Gillmor

    Cisco just bought Jabber. Pay attention.

  • The TechCrunch 53,651 are Now a Million | CloudAve

    […] why even Web 2.0 Father Tim O’Reilly warns entrepreneurs to get real, why Web 2.0 blogs like TechCrunch and ReadWriteWeb are adding Enterprise focus – the world is waking up, smells coffee and […]

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