Fruitcast launched today. It’s a service that automatically inserts 15 second sound advertisements directly into a publsiher’s podcast (either at the beginning, or the end, or both).
They’ve focused on keeping things ultra simple. You simply publish your podcast through a feed they create for you, and the advertisements are auto-inserted. They already have a couple of blogs signed up for the service.
It looks like they are paying out on a per-download basis, and the site suggests that podcasters can expect to receive $0.25 per listener. That’s a hefty $250 CPM to the advertiser…which is way above what radio stations charge for ads.
Fruitcast was created by James Archer’s Forty Media in Mesa, Arizona. Brian Benzinger has additional information on SolutionWatch.