Yo | Fly or Die

Not many messaging apps have polarized the tech community as much as the viral hit Yo. A simple application, reportedly coded in 48 hours, only makes sense if there’s a contextual meaning to the person or brand it’s coming from. So for instance a food truck could “Yo” you if they’re in your neighborhood. With a cool million already in its coffers, do Jordan and special guest Jon Shieber think “Yo” will continue off its viral charm?