Launched in June 2011, Twitch is a live-streaming video platform. It was introduced as a spin-off of a similar streaming platform, Justin.tv.
Twitch focuses mainly on video gaming, including playthroughs of video games by users and broadcasts of e-sports competitions. Twitch’s content can be viewed live or on an on-demand basis.
Twitch raised $35 million across several funding rounds from Bessemer Venture Partners, Alsop Louie Partners, WestSummit Capital, Take-Two Interactive Software, Draper Associates, and Thrive Capital. By 2013, Twitch had approximately 43 million viewers per month; by 2014, the site was considered the fourth-largest source of peak Internet traffic in the U.S.
As Twitch eclipsed Justin.tv, its parent company, Justin.tv was shut down. In August 2014, Twitch announced that it would be acquired by Amazon.com for $970 million. Twitch was previously rumored to be in talks with Google, which made an acquisition offer and was expected to purchase the firm for $1 billion.