Launched in June 2010, Ask.fm is a social networking site where users can invite questions from other users or from anonymous users. It was purchased in August 2014 by the IAC-owned search company, Ask.com. The site has been criticized for encouraging offensive messages and cyberbullying. Ask.fm has responded by explaining that they have a reporting feature and employ moderators to fight cyberbullying; the site also provides users with safety tips.
After the suicides of two children in England who had been the victims of cyberbullying on the site, British Prime Minister David Cameron called for a boycott of websites that don’t take responsibility for harassment. Several advertisers also responded by ceasing to advertise on Ask.fm.