June 23rd, 2009

Zugara's Augmented Reality Dressing Room Is Great If You Don't Care How Your Clothes Fit

Augmented reality, or the blending of the real world with computer graphics on the fly, is one of the most exciting fields in tech right now. Unfortunately, there haven’t been many practical uses of the technology — we’ve seen some very impressive video game peripherals and a few Terminator-style phone overlays from companies like Layar, Sekai Camera, and Seer Android, but these still have a ways to go before they’ll hit the mainstream.

Zugara, an interactive marketing agency, has built something a bit more practical for the time being. It’s put together the Webcam Social Shopper, offering a way to help you try on clothes online from the comfort of your bedroom. At least, it lets you overlay a static image on top of your body and pretend you’re wearing it. Which is sort of a start. → Read More

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