Mergers and acquisitions largely grinded to a halt at the end of March, in the wake of the coronavirus pandemic spreading around the world, but today comes news of a deal out of Europe that underscore
When it comes to funding for startups, marketing tech is seeing a boom at the moment, and one company that is reaping the fruits of that is Zeta Interactive. The marketing technology company —
Zeta Interactive, the marketing-focused big data and analytics firm that recently acquired the CRM division of eBay Enterprise, today announced it has bought Acxiom Impact, Acxiom‘s marketing a
EBay today finalized the sale of its previously announced eBay Enterprise business. As part of this deal, Zeta Interactive, the big data-driven marketing firm co-founded by David Steinberg and former
We had a chance to sit down with the founders of Zeta Interactive — John Sculley and David Steinberg — last week to talk a bit about their online marketing service. But Sculley isn’t just k
Last week we had a chance to sit down with the founders of Zeta Interactive, an online marketing service — which isn’t the first company that brought CEO David Steinberg and former Apple CEO J
<a target="_blank" href="http://www.xlmarketing.com">XL Marketing</a>, a company co-founded by former Apple CEO John Sculley, is announcing that it has acquired the Adchemy Actions division from ad te
As our physical mailboxes gradually get a little less stuffed with direct marketing letters, two of the companies that have played a part in shifting that business to email, mobile and social media ne