It’s been about nine months since Movieclips rebranded as ZEFR to provide content ID and monetization tools to publishers distributing or claiming their content on YouTube. Today, the startup is announcing its first big customers, signing up big-name music labels like UMG, Sony Music, and Ultra Music, as well as NASCAR. → Read More
ZEFR has been focused on getting Hollywood studios to let it license their movies, and create clips to put on YouTube. But it’s recently added a new business focused on helping content creators across a number of verticals to monetize content that gets posted on YouTube. Now, it’s going beyond just its home U.S. market and taking on the world, with a key international hire to expand overseas. → Read More
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