Here’s an interesting approach to Augmented Reality marketing: turn hats into Zombie heads.

The Zaphat (pronounced like Zap Hat, not Zafat) is a new line of fashion apparel where the logo on the accoutrement acts as the target for an iOS/Android app that uses Augmented Reality to transform the wearer into an avatar of their choice.

In other words, when you wear a special hat, people can… → Read More