yume

  • Video Ad Company YuMe Launches “Video Reach” For Brand Advertisers

    YuMe, a video ad company that went public last year, today announced the launch of a new brand called Video Reach. Senior Vice President of Marketing Ed Haslam told me via email that, like YuMe’s Connected Audience Network, Video Reach enables programmatic buying and selling of video advertising. The difference, he said, is that Video Reach was built for agency trading desks and TV… Read More

  • Content Snackers Become Cord Cutters; Change The TV World As We Know It

    Content Snackers Become Cord Cutters; Change The TV World As We Know It

    Every five or so years for the past two decades the introduction of an Internet connection to a new device type has created a boom in disruptive businesses. Most of these booms—computers, followed by mobile phones, gaming consoles and now tablets—have been clearly successful. Others (remember the Network Computer?) have been ill-timed. Now manufacturers, and a growing ecosystem… Read More

  • YuMe acquires UK mobile ad company Appealing Media, opens European office

    YuMe acquires UK mobile ad company Appealing Media, opens European office

    Silicon Valley’s YuMe has acquired Appealing Media, a leading mobile adverting company in the UK whose customers include ESPN, IPC Media, Bauer Media, and Universal McCann. Terms are undisclosed. YuMe, which is heavily funded to the tune of $51m (CrunchBase), is also launching YuMe Europe and opening a new office in London. Obviously, the acquisition of Appealing Media is part of… Read More

  • YuMe Acquires UK Mobile Video Ad Company Appealing Media

    YuMe Acquires UK Mobile Video Ad Company Appealing Media

    Video ad network YuMe has acquired fellow video advertising company and competitor, Appealing Media. YuMe, which declined to reveal financial terms of the deal, will open up its first office in Europe (in London) with the acquisition. Appealing Media offers one of the largest mobile video advertising platforms in Europe. Appealing Media helps advertisers and publishers implement video ad… Read More

  • Roku Taps YuMe To Power Video Advertising For Streaming Players

    Roku Taps YuMe To Power Video Advertising For Streaming Players

    Streaming video player developer Roku has partnered with video advertising company YuMe to allow content owners to provide video advertising for media. DreamTV and Blastro Networks are among the first Roku content providers to start using YuMe’s video advertising platform. Roku has sold more than 1 million of its streaming entertainment devices for the TV. The company, who has not… Read More

  • Video Advertising Platform YuMe Gets A $5 Million Infusion From Intel Capital

    Video Advertising Platform YuMe Gets A $5 Million Infusion From Intel Capital

    Video ad network YuMetoday announced that it has received $5 million in a strategic investment from Intel Capital. YuMe has now raised nearly $55 million in funding and is profitable. YuMe’s technology places video ad networks dynamically on videos on a number of publishers across a variety of platform. The company also developers monetization technologies for video publishers that… Read More

  • YuMe Takes Video Ad Network Mobile, Launches New Formats For iOS Devices

    YuMe Takes Video Ad Network Mobile, Launches New Formats For iOS Devices

    Video ad network YuMe is taking its ad network and technology mobile today, with the launch of SDKs for iOS devices and two new mobile video ad units to help advertisers, web publishers, and app developers extend their reach to iOS devices. YuMe’s technology places video ad networks dynamically on videos on a number of publishers across a variety of platform. Publishers and app… Read More

  • New CEO For YuMe, The Ad Company You Should Know About But Don't

    Video advertising network YuMe is bringing in a Canadian to run the place: Montreal-born Michael Mathieu, a former President at Freedom Communications, showed up for work today as CEO, we hear. Founding CEO Jayant Kadambi, who took the company through two rounds of financing and a big partnership with Microsoft, has stepped down to the President position. That Microsoft deal brings YuMe video… Read More

  • YuMe Closes $9 Million Series B

    YuMe Closes $9 Million Series B

    Apparently Khosla, Accel, and BV Capital liked what they saw. The three firms, along with a new investor, DAG Ventures have poured another $9 million into broadband video advertising company YuMe. This brings their total financing to $16 million and makes them a well funded contender in the realm of video advertising. VideoEgg is one of the largest, with about $34 million over four rounds. We… Read More