YuMe, which is heavily funded to the tune of $51m (CrunchBase), is also launching YuMe Europe and opening a new office in London. Obviously, the acquisition of Appealing Media is part of this… → Read More
Video ad network YuMe has acquired fellow video advertising company and competitor, Appealing Media. YuMe, which declined to reveal financial terms of the deal, will open up its first office in Europe (in London) with the acquisition.
Appealing Media offers one of the largest mobile video advertising platforms in Europe. Appealing Media helps advertisers and publishers implement video ad… → Read More
Streaming video player developer Roku has partnered with video advertising company YuMe to allow content owners to provide video advertising for media. DreamTV and Blastro Networks are among the first Roku content providers to start using YuMe’s video advertising platform.
Roku has sold more than 1 million of its streaming entertainment devices for the TV. The company, who has not offered video… → Read More
YuMe’s technology places video ad networks dynamically on videos on a number of publishers across a variety of platform. The company also developers monetization technologies for video publishers that allows them to… → Read More
Video ad network YuMe is taking its ad network and technology mobile today, with the launch of SDKs for iOS devices and two new mobile video ad units to help advertisers, web publishers, and app developers extend their reach to iOS devices. YuMe’s technology places video ad networks dynamically on videos on a number of publishers across a variety of platform.
Publishers and app developers need to… → Read More
Video advertising network YuMe is bringing in a Canadian to run the place: Montreal-born Michael Mathieu, a former President at Freedom Communications, showed up for work today as CEO, we hear. Founding CEO Jayant Kadambi, who took the company through two rounds of financing and a big partnership with Microsoft, has stepped down to the President position. That Microsoft deal brings YuMe video ads… → Read More
Apparently Khosla, Accel, and BV Capital liked what they saw. The three firms, along with a new investor, DAG Ventures have poured another $9 million into broadband video advertising company YuMe. This brings their total financing to $16 million and makes them a well funded contender in the realm of video advertising. VideoEgg is one of the largest, with about $34 million over four rounds. We have… → Read More