• In Its First Acquisition, YP Buys Mobile Ad Company Sense Networks

    In Its First Acquisition, YP Buys Mobile Ad Company Sense Networks

    Local search and advertising company YP is announcing that it has acquired Sense Networks. David Lebow, the senior vice president and general manager of YP’s national markets group, told me that this is the company’s first acquisition since it launched in May 2012, when it was formed from the merger of AT&T Advertising Solutions (publisher of the Yellow Pages) and AT&T… Read More

  • AT&T's YellowPages Paid $3.85 Million In Cash For YP.com

    AT&T’s YellowPages subsidiary purchased the two-letter domain name YP.com (now redirects to yellowpages.com) last month from the company LiveDeal (formerly YP Corp.). A SEC filing has now revealed that YellowPages acquired the domain name for a cool $3,850,000 in cash payment. That’s a lot of money for an admittedly valuable domain name, especially during this economic downturn. Read More