More brands are gravitating towards Google’s social offering, Google+ as of late, and it looks like the latest comes from the high-end fashion realm.
During New York Fashion Week (NYFW), brands and fans will be able to participate in some pretty exclusive Hangouts and On Air Events being broadcast on YouTube. While I’m not a fashion fan, obvs, I can appreciate the ability to use technology to… → Read More
Back at the end of 2010, YouTube officially launched its video ad format that viewers can actually skip. Today, it says 65 percent of the ads that play before videos are now skippable — and given that growth, it’s not surprising that YouTube is bringing the format to mobile.
Group Product Manager Phil Farhi tells me YouTube started to launch more ad formats on mobile about a year ago. Until… → Read More
In what looks like a pretty big win: wireWAX, the taggable video startup, has secured approval for its interactive videos to be placed directly on YouTube brand channels — meaning that its bigger known clients can now fully embrace the company’s technology. Prior to this, YouTube integration was limited to a ‘wrapper’, with the resulting video files only embeddable on third-party sites, thus… → Read More
comScore’s monthly online video data is in and it looks Facebook passed Yahoo in July to become the second largest video site in the U.S. behind Google/YouTube. According to comScore, more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.
Google/YouTube still outpaced the rest of the online properties with 157… → Read More
YouTube has been working hard over the last several years to make its content available on a number of devices, including smartphones and game consoles. The newest device to get a native app is Sony’s PlayStation 3, the video site announced in a blog post this morning.
The new app can be downloaded for free from the PlayStation 3 store, giving users a better user experience for browsing and… → Read More
For those who missed the biggest tech story of the day, you can read Chris Velazco’s account of the news here. The short version is that the app, which has long been a fixture of iOS home screens since 2007, will soon go away.
Anyway, while Apple might have decided not to re-license and pre-load the app, but YouTube actually stands to benefit from its removal. The truth is that it was never an… → Read More
Slowly but surely, it seems as though Apple’s mobile OS is being stripped of search giant Google’s influence. Apple’s redesigned Maps application — due to make its debut in iOS 6 — no longer makes use of Google’s map data, and that trend continues with another recently spotted change.
The latest beta version of iOS 6 (that’s beta number 4, if you’re keeping count) no longer includes the… → Read More
YouTube today launched a new feature that allows its users to easily blur the faces of everybody in a video with just one click. This, says YouTube policy associate Amanda Conway in a blog post today, can have a number of uses. It can, for example, help users ensure they can share a video of activists during a protest without putting them at risk for later repercussions. As YouTube becomes an … → Read More
Consumers may think of YouTube as the go-to place for watching funny cats, wannabe stars in the making or music videos, and Google may be pushing YouTube as a destination for original content, TV and movies, but a new study from the Pew Research Center’s Project for Excellence in Journalism says that YouTube is also serving another purpose these days: it’s a news outlet. The report goes so far as… → Read More
YouTube’s comment section isn’t exactly known for being a hotbed of in-depth intellectual conversations. One of the reasons for this, some would argue, is the fact that YouTube still lets people post comments using handles like ‘cutepuppies99′ without having to reveal your real identity. Starting today, however, you will have the option to use your Google-wide Google+-based identity that will show… → Read More
It’s been a big week for Flipboard’s Google-related announcements. On Tuesday, the company revealed Google+ integration was coming to its social magazine, and today, the app is officially launching on all Android devices, including the Kindle Fire and the Nook. The Google+ integration, as well as newly added YouTube integration, is arriving today as well.
The app will be available in Google… → Read More
Google’s YouTube is slowly but surely expanding its line-up of supported languages for its auto-caption feature. Starting today, videos in Spanish will feature these automatically generated closed captions based on Google’s voice recognition technology. Until now, this feature was only available for videos in English, Japanese and Korean. In total, says Google, about 157 million videos on YouTube… → Read More
According to online analytics company comScore, Americans watched 37 billion online videos on sites like YouTube, Yahoo and Facebook in April. In total, 181 million U.S. Internet users watched an average of 1,307 minutes of online videos last month. Those numbers are virtually unchanged from last month, but one area that has seen pretty spectacular growth over the last few month is online video… → Read More
Last year, YouTube announced the ability for its music partners to begin selling merchandise, digital downloads and event tickets through a new YouTube feature called the Merch Store. Today, the company is expanding that effort and is making the option available to all YouTube partners, not just musicians.
Also rolling out today, is a new merchandise provider, which will help beef up YouTube… → Read More
Google TV, the company’s first serious foray into the living room, hasn’t exactly set the world on fire. That doesn’t mean Google has given up, though. Far from it. While there hasn’t been much news about Google TV itself lately, the YouTube app for Google TV is getting an update today. Google says that its developers have “been working like it’s a 24/7 hackathon over here to bring all of YouTube… → Read More
YouTube Live, Google’s live streaming platform, celebrated its first birthday over the weekend. To mark this event, YouTube is adding a number of new features to Live today. Most of these (new production software, improved publishing flows and real-time analytics) are mostly of interest to video producers. The most important new feature, though, is the addition of pay-per-view as a monetization… → Read More
Last September, YouTube began offering new tools that allowed users to convert their uploaded 2D videos into 3D videos with just a click. That feature, which has been in beta testing, was available only to YouTube creators at the time. Today, YouTube is rolling out the beta to all of YouTube’s users – creators and viewers alike – by offering the option to automatically convert short-form videos… → Read More
One-hundred million views, 100 thousand subscribers, and brands still don’t have special tools for still customizing their YouTube channels. That changes today as social marketing platform Buddy Media begins letting its big brand clients deck out their YouTube channels with stylized video players and interactive apps. Twitter feeds, e-commerce storefronts, quizzes, linked banners, photo galleries… → Read More
Getty Images’ CEO Jonathan Klein is not concerned about people playing with Getty photos, teenagers using them for school projects, and folks putting them up on their personal blogs — or, at the moment, even Pinterest. So when does Getty snap into action? The moment that a website starts running ads alongside those images. As Klein told me in the interview embedded above:
“We’re comfortable with… → Read More
Remember that big redesign YouTube launched in December? Granted, you’ve probably seen it several times today already, but in case not, YouTube redesigned its homepage so that its overall look would reflect the design changes that have been rolled out across Google products. More specifically, the update brought tighter integration with Google+, more personalized video discovery and viewing, and a… → Read More
Last month, Google began showing the new versions of Google TV at CES, giving the press a taste of what was in store. One particular panel discussing Google TV’s new capabilities led Rupert Murdoch to take to Twitter, bemoaning the pirating ways of the search behemoth. Forbes has the backstory here. Google TV posted on its Facebook page yesterday, saying that it has some big announcements in store… → Read More
Google’s video-sharing property YouTube now sees 4 billion video views per day. That’s a 25% increase over the past eight months, the company told Reuters in a report released this morning. There’s now approximately 60 hours of video uploaded to the site every minute, compared with roughly 48 hours uploaded in May. → Read More
YouTube may be best known for its viral sensations, lawn gnomes, and feline shenanigans, but the site’s massive collection of content has given rise to plenty of more benevolent — and, some might say important — trends.
Like helping non-profits including charity:water harness the power of video to connect to millions of viewers. And serving up lectures from major universities, opening the… → Read More
The move to bring original programming to the web continues to heat up this week, with today’s announcement of Reuters TV, a new YouTube channel featuring ten new commentary and analysis shows from the news and media division of Thomson Reuters.
The new channel joins nearly 100 other media partners on YouTube who are delivering original content, including a few big names like eHow, Motor Trend… → Read More
Say what you will about YouTube’s affinity for cats or their audience’s collective inability to write insightful comments, but there’s one thing that YouTube really just doesn’t get enough credit for: saving the music video. As MTV losts its original love in favor of Nick Cannon Presents: Whacky Garbage Nonsense and re-runs of America’s Next Quickly Forgotten Reality Show Person, music videos… → Read More
Bored? Yeah, me too. Which is why I just killed nearly 30 minutes doing mindless web surfing on Facebook, Reddit and Amazon. But it looks like YouTube would like a little of my holiday downtime clicks – and yours, too. The company just blogged about YouTube Slam, a game that involves pairing up two videos and voting for your favorites. → Read More
This winter is looking to be a mild one (it’s something like 60 degrees here in New Jersey), but no worries: YouTube is bringing the snow to you, even if Mother Nature won’t.
All of YouTube’s videos are now outfitted with a special snow button, which as you may expect, turns the video into a winter wonderland. → Read More
YouTube is launching what the company calls the biggest redesign in its history today, including sweeping changes to its homepage and channel pages. The goal is better personalized video discovery and viewing, with a notable emphasis on social features. Think of the changes as the latest example of Google’s campaign to create a unified social layer for all of its products.
The new homepage… → Read More
YouTube has upgraded its viewer demographics and video tracking tools and changed the name from Insight to Analytics. The changes should be rolling out to “everyone with a modern browser” today, though you can still access Insight if you want to do a little comparison of capabilities.
The changes are non-destructive; some existing features have been tweaked and expanded, and there are a few new… → Read More
The U.S. comScore Video Metrix stats are out now for October, revealing that 184 million U.S. Internet users watched online videos last month, with an average of 21.1 hours per viewers. The total U.S. audience viewed 42.6 billion videos, an all-time high, says the measurement firm. Meanwhile, “Google sites,” led by YouTube, retained its number one ranking. However, in October, Facebook staged a… → Read More
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