YouTube Partner Program

YouTube is lowering the barrier to be eligible for its monetization program

YouTube is lowering the requirements for creators to get access to monetization tools under the YouTube Partner Program (YPP). The company is expanding its shopping affiliate program to U.S.-based cre

YouTube Shorts could steal TikTok’s thunder with a better deal for creators

The biggest open secret in short-form video has nothing to do with the algorithm. The secret is that you can’t get rich on TikTok, because even the most viral creators earn a negligible portion of t

YouTube Says It Will Bring Advertisers Into Its Partner Program, Starting This Fall

YouTube just announced (as part of this week's Cannes Lions advertising event) that it's expanding its partner program to include advertisers. The program already <a href="https://techcrunch.com/20