While Foursquare has been the most hyped location startup out of New York, there is actually another startup that is growing a real business from serving merchants with about 150,000 locations globally. Yext has quietly grown to 200 employees through a platform that makes it easy for brands and small businesses to manage their location data across more than 50 search engines, mapping companies and… → Read More
IAC’s Citygrid Media has bought Felix, a pay-per-call ad business from Yext, a service that helps businesses synchronize their listings across the Web. We hear the acquisition price was around $30 million.
Yext originally launched at the TechCrunch50 conference in 2009 as a pay-per-call advertising service. Earlier this year, Yext shifted its focus from this service to a new product called… → Read More
Yext has been making waves of late, what with the spin-off of their original pay-per-call ad business which has been renamed Felix and the launch of their new business, PowerListings. But this is far from the beginning for Yext — the company first hit the scene way back in 2009 at our TC50 conference.
That means founder and CEO Howard Lerman is about as close to a Disrupt veteran as you… → Read More
As we mentioned before, we were floating the idea of a mini meet up in our own back yard and we definitely got quite a bit of interest. So here we go: Get ready for the TC NYC Mini-Meet Up on May 8 at Bar13. We’ll run from 6pm until about 10pm, with potential evening activities for those still in the mood.
Note that the date and location have changed since our last post. We would have… → Read More
Managing local listings across the Web is a nightmare for small businesses, and a huge opportunity for local advertising startup Yext. The New York City company just closed a $10 million series D round, led by Michael Walrath through his WGI Group investment vehicle. Other existing investors IVP, Ron Conway’s SV Angel, and Sutter Hill Ventures also participated. Walrath is the founder of Right… → Read More
Local advertising startup Yext has a new chairman, Michael Walrath. Walrath was the founder and CEO of Right Media, an online advertising exchange which he sold to Yahoo for $850 million in 2007. Since then he’s been investing and starting other projects. One of his biggest investments is Yext, where he is the largest individual shareholder outside the company.
Walrath became a board member of… → Read More
Google, as you may have heard, is making a big push into local advertising. It is currently offering $100 million in AdWords credits to new small businesses that sign up and promotes Google Places results for all local searches. Quite frankly, this is scaring the shit out of competitors like Citysearch, Yellowbook, SuperPages, WhitePages, and Yelp. They all rely on Google search results for… → Read More
When it comes to social sites on the Internet, Dogster and Catster have to be doing something right — they’ve been profitable for the past three years. But that doesn’t mean they should just sit back and not tweak the sites at all to offer a better user experience, and they know it. That’s why both sites have undergone a complete refresh. In what CEO Ted Rheingold is calling basically a “full… → Read More
Fresh on the heels of the launch of Yext Rep last week at TechCrunch Disrupt, Yext just signed up its first major distribution partner. Superpages will make an online, co-branded Dashboard which includes Yext Rep available to its 300,000 local business advertisers across the country. The Superpages Dashboard will roll out in the coming weeks.
Yext Rep is a way for local merchants to manage… → Read More
Fresh on the heels of the launch of Yext Rep last week at TechCrunch Disrupt, Yext just signed up its first major distribution partner. Superpages will make an online, co-branded Dashboard which includes Yext Rep available to its 300,000 local business advertisers across the country. The Superpages Dashboard will roll out in the coming weeks.
Yext Rep is a way for local merchants to manage… → Read More
Yext, a popular local business search engine, debuted Yext Calls last year at TechCrunch50, which is sort of like a Google Voice for businesses. Yext allows local businesses to use its software to process incoming phone calls and organize them based on what was said during the conversation. This gives businesses the ability to search or browse through the transcripts and calls at any point. Based… → Read More
Over the past few months, Skype has been testing click-to-call ads on the Web, partnering with local-business directories who pay for the calls. Tomorrow, Skype is set to announce the official roll-out of its click-to-call advertising service with European Directories, one of the largest local business directory services in Europe.
Part of Skype’s latest version for Windows (Skype 4.1) comes… → Read More
Howard Lerman can be a little intense. After the CEO of Yext finished his demo at this year’s Techcrunch50 (embedded below) he left one judge “speechless,” and during rehearsals Michael took him aside and asked him, “Are you on drugs?” He wasn’t. Lerman just has the heightened dopamine levels of an entrepreneur. And he hadn’t slept for 45 days because he was pushing his New York City startup… → Read More
Yext, a popular local business search engine that for some reason managed to stay under the radar so far, is launching a new product dubbed Yext Calls at the TechCrunch50 event today that’s bound to raise some eyebrows.
Local businesses can use the Yext Calls software to process incoming phone calls and organize them based on semantic analysis of what was said during the conversation, providing… → Read More
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