I don’t even surf, but after reading this eBay UK listing for a slightly worn wetsuit I almost want to buy it. The seller, Dan Morgan, manages to work in “an old man’s testicle,” his own hygiene habits, and a “bear using a urinal.” The key to good advertising copy is to tell a story. He’s doesn’t just describe the “used XCEL 3-2mm Infiniti Drylock Summer Wetsuit” for sale, he wraps a narrative… → Read More