European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition — such as clickable Facebook Like buttons and photo galleries — is tapping into Microsoft’s Xbox Kinect gesture-based controller to push into the connected TV space. → Read More
Last week, Microsoft filed for an interesting U.S. trademark for ‘NUADS’, describing it as:
Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices. → Read More
Sometimes it gets so hard to begin a post. This is not one of those times. Marc Benioff tells the story of how Bill Clinton was delayed coming out here for his session at Dreamforce 2010, was going to be an hour late, 15,000 people ready for POTUS 42, now what? Then Marc noticed Stevie Wonder walking down the hall toward him, taking Benioff up on his invitation to see Clinton speak and then stick… → Read More
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