Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25 million equit
TikTok is making it easier for brands and agencies to work with the influencers using its service. The company is rolling out a new “TikTok Creator Marketplace API,” which allows marketing
Icon group is a new $30M VC fund being launched out of Germany’s iconmobile group, a WPP network agency. This means a reorganization of the company from a full-service innovation agency into als
ISpot.tv announced today that it has acquired Ace Metrix, a deal that brings two TV and video ad measurement companies together. ISpot founder and CEO Sean Muller said that the companies have complem
Sir Martin Sorrell is the kind of founder people in Silicon Valley most prize. He has enjoyed huge success, having built the world’s biggest advertising conglomerate over 32 years (WPP). He̵
Some M&A is afoot in the world of market research and analysis, underscoring just how much of our media consumption and consumer habits revolve around digital platforms. WPP today announced that i
Even as much of the world is digitizing its governance, in small towns and villages of India, data about its citizens is still being largely logged on long and thick notebooks. Have they received the
At last year’s Microsoft Ignite conference, the CEOs of Microsoft, Adobe and SAP took the stage to announce the launch of the Open Data Initiative. The idea behind this effort was to make it eas
There’s big news in the world of advertising. Sir Martin Sorrell has stepped down from WPP, the world’s largest ad business. Sorrell had been in the midst of an unspecified investigation a
When Hernan Lopez, the former chief executive of Fox International, started the podcast network Wondery roughly two years ago with a seed investment from his former bosses at Fox Networks Group, podca
With WPP’s over 200,000 employees and a $75 billion media book, Sir Martin Sorrell has a uniquely privileged insight into the future of the online advertising industry. And he believes that 2018 mig
Millennials remain a hot target for digital marketing and advertising, and so perhaps unsurprisingly, a startup building news and other publishing services targeted specifically at that demographic ha
There's a farm outside of Venice, Italy, that cultivates tech talent the way other farms grow crops.
All Def Digital (ADD), a three-year-old, L.A.-based web video platform and media company that was cofounded by hip hop impresario Russell Simmons, has raised $10 million in Series B funding led by Thi
Some consolidation in the world of market analysis. Kantar, the research division of advertising giant WPP, has entered into a global alliance with comScore, the company that measures traffic and oth
Last Friday, Microsoft finally <a href="https://techcrunch.com/2014/04/25/microsofts-7-2bn-acquisition-of-nokias-devices-business-is-now-complete/">took control as the new owner</a> of Nokia's devic
<a target="_blank" href="http://www.kantarworldpanel.com">Kantar Worldpanel ComTech</a>, the WPP market research division that provides a rolling check-in on how smartphones are selling in key markets
Advertising giant <a target="_blank" href="http://www.wpp.com">WPP</a> is taking another step into the world of startup investments, this time specifically in mobile and social media. WPP Ventures, a
Martin Sorrell, the CEO of WPP, today laid out a stark picture of how significant a role digital is playing for the advertising giant. Speaking at the FT Digital Media Conference in London today, he s
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