When Google wanted to get into the game of selling social ads across all platforms, it decided to acquire Wildfire, a company that had the market on lockdown. Since the acquisition last July, little has changed as far as what Wildfire offered, how it offered it and there was little to no impact for current customers. Today, the Wildfire team has announced that its first major shift is upon us… → Read More
After buying social marketer Wildfire for $350 million, Google wants to ensure it keeps earning money and the employees don’t bail. That’s why Google set up $100 million in earn-outs and retention bonuses, multiple sources confirm. One, an investor I spoke to directly, verified the $350 million price tag we published last week and that the golden handcuffs amount to $100 million, twice the $50… → Read More
Wildfire, just acquired by Google, isn’t a social ads company. It relies on its partner Adaptly for access to ads APIs for Facebook and other sites. That means Google may buy Adaptly or another ads company any minute now. Otherwise Google will have to split the profits of social ads Wildfire will continue to sell through Adaptly.
As Facebook Sponsored Stories and Twitter’s promoted products are… → Read More
HTC’s high-end efforts have garnered plenty of love lately (and rightfully so, I think), but devices like the once-mysterious HTC Golf prove that the company isn’t through churning out lower-tier handsets.
The Ice Cream Sandwich-powered Golf’s existence was first revealed a few months ago when a not-terribly-great picture taken with its five-megapixel rear camera started making the rounds… → Read More
On March 1st Facebook let the world feast its eyes on Timeline for Pages, and tomorrow after a month of voluntary migration it will force all Pages to switch to the redesign. But don’t worry, it doesn’t significantly impact the rate of new Page Likes, and 95% of Pages who’ve switched have seen more Likes of their posts and people talking about them according to a study that social marketing… → Read More
Through the hard-fought battle to represent the world’s brands, social marketing platform Wildfire has stayed quiet. But today, it revealed to TechCrunch that it has 13,000 paying customers, more than any company in the space, and has grown from 7 to 300 employees since the start of 2010, making it as big as industry giant Buddy Media. It’s now ranked in the top 1% on the Glass Door chart of best… → Read More
Back in January 2010, a small FBfund company called Wildfire was making a name for itself by helping brands and businesses launch viral campaigns — sweepstakes, contests, and the like — on Twitter and Facebook. It had around eight employees.
Fast forward to today: Wildfire now has a team of over 120, and it’s raking in money from a host of top brands and companies (as well as many smaller… → Read More
For many years, the tech industry has gauged the success of websites by tracking usage stats like the number of unique visitors and page views the site receives each month. Wildfire, a service that helps companies run contests and social media campaigns via Twitter, Facebook, and email, is launching a new tool that looks to do the same for social media presences — in other words, it lets you… → Read More
Nearly every company has a social media presence these days, right? And, naturally, tech companies execute best. Although perhaps not.
A somewhat self-serving study by PR and marketing agency Wildfire, which analysed the social media activity of the 2009 Deloitte Fast Tech 50, found that 90% of the UK tech companies featured had a presence on two or more social networks but the majority fail to… → Read More
Last month at TechCrunch Disrupt, we saw the launch of Appbistro, a marketplace for Facebook tab applications that help companies and brands flesh out their Facebook Pages. Developers like it because it gives them an easy way to charge for their applications using Appbistro’s payments system (previously there wasn’t an easy way to charge for Facebook apps). And today, Appbistro is announcing that… → Read More
Wildfire, a platform for building viral marketing campaigns, has received $4 million in Series A funding led by Summit Partners with additional investors, including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk, participating in the round.
Wildfire’s platform makes it relatively easy for marketers to create attractive, branded social media marketing campaigns (e.g. sweepstakes, contests… → Read More
If you’ve been on Twitter for a while, there’s a good chance you’ve come across a tweet that asked you to retweet something (usually a link to a spammy-looking site) for the chance to enter a contest. Of course, these are typically bogus, leading many people to simply ignore them. And that poses a problem to the companies who really are trying to run sweepstakes on Twitter, who can have a hard… → Read More
Facebook fbFund winner Wildfire is launching the private beta of its web application, The Wildfire Promotion Builder, which allows companies to create their own branded interactive promotions, including contests, coupons, sweepstakes and giveaways. Using Facebook Connect combined with the power of the application, companies can simultaneously publish promotion campaigns on the designated… → Read More
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