• Is anybody out there? Tech companies #fail at social media, says study

    Nearly every company has a social media presence these days, right? And, naturally, tech companies execute best. Although perhaps not. A somewhat self-serving study by PR and marketing agency Wildfire, which analysed the social media activity of the 2009 Deloitte Fast Tech 50, found that 90% of the UK tech companies featured had a presence on two or more social networks but the majority fail… Read More

  • Appbistro Lands Wildfire For Its Facebook App Market

    Last month at TechCrunch Disrupt, we saw the launch of Appbistro, a marketplace for Facebook tab applications that help companies and brands flesh out their Facebook Pages. Developers like it because it gives them an easy way to charge for their applications using Appbistro’s payments system (previously there wasn’t an easy way to charge for Facebook apps). And today, Appbistro… Read More

  • Wildfire Raises $4 Million For Social Media Marketing Platform

    Wildfire Raises $4 Million For Social Media Marketing Platform

    Wildfire, a platform for building viral marketing campaigns, has received $4 million in Series A funding led by Summit Partners with additional investors, including Jeff Clavier, Aydin Senkut and Gary Vaynerchuk, participating in the round. Wildfire’s platform makes it relatively easy for marketers to create attractive, branded social media marketing campaigns (e.g. sweepstakes… Read More

  • Wildfire Launches A Legitimate, Easy To Use Sweepstakes Platform For Twitter

    If you’ve been on Twitter for a while, there’s a good chance you’ve come across a tweet that asked you to retweet something (usually a link to a spammy-looking site) for the chance to enter a contest. Of course, these are typically bogus, leading many people to simply ignore them. And that poses a problem to the companies who really are trying to run sweepstakes on… Read More

  • Facebook fbFund Winner Wildfire Launches Promotion App (Beta Invites)

    Facebook fbFund winner Wildfire is launching the private beta of its web application, The Wildfire Promotion Builder, which allows companies to create their own branded interactive promotions, including contests, coupons, sweepstakes and giveaways. Using Facebook Connect combined with the power of the application, companies can simultaneously publish promotion campaigns on the designated… Read More