OK, the company behind the TV commercial shown above is not really Apple but SoftBank, one of Asia’s biggest telecommunications companies and the carrier for the iPhone in this country. The SoftBank family seen in the video consists of a father (the white dog), a mother (the woman seen at the end of the clip), a brother (the guy with the glasses who is an American model based in Tokyo) and… → Read More
Today Softbank, the company to introduce the 3G iPhone in Japan on July 11th, announced [JP] the price plan for this country. The 8GB model will cost $213, while the 16GB version will be sold for $325 (to be paid over a period of 2 years). Softbank is known to be the pricebreaker in Japan’s highly competitive mobile telecommunications market. The company said it will not follow a premium… → Read More
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