Whistle

  • Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare

    Whistle’s ‘Fitbit for dogs’ acquired by Mars Petcare

    Whistle, the “Fitbit for dogs,” has found a home at Mars Petcare, TechCrunch has learned. The maker of Snickers and M&M’s also has a large pet division and has plans to integrate Whistle’s animal technology. “Whistle is excited to join the Mars Petcare family. This opportunity connects the industry’s global and technology leaders, enabling a new era of… Read More

  • DogVacay's Yappy Hour | SXSW 2015

    DogVacay And Whistle Founders Talk Pet Tech Startups

    I’ve already posted one interview from last weekend’s Yappy Hour event at South by Southwest — my interview with Courtney Dasher, owner of Instagram star Tuna Melts My Heart. But I wasn’t just there to talk about dogs that are big on social media. I also spoke to Aaron Hirschhorn, co-founder and CEO of dog-sitting marketplace DogVacay, and Ben Jacobs, co-founder and CEO… Read More

  • ‘Fitbit For Dogs’ Maker Whistle Acquires Tagg Pet Tracker And Raises $15M

    ‘Fitbit For Dogs’ Maker Whistle Acquires Tagg Pet Tracker And Raises $15M

    Wearables for pets used to be a punchline, but now it’s a legitimate business with multiple players active in the space. Said space did just get a bit smaller today, as Whistle, the startup which launched its Fitbit for dogs back in 2013. Now, Whistle is expanding its position with the acquisition of a competitor in the pet wearable space, Tagg, and adding another $15 million to its… Read More

  • Whistle's Activity Tracker For Dogs

    One Week With Whistle’s New Activity Tracker For Dogs

    Considering we humans now have a slew of gadgets, apps and products at our disposal that allow us to track and monitor our health and daily activity, it was only a matter of time before our best friends got one of their own. Last summer, we introduced you to Whistle, a newly-launched startup on a mission to bring Fitbit-style activity trackers to the wagging tails of the canine community. Read More

  • On A Mission To Build The Next Big Pet Brand, Whistle Launches A $99 Fitbit (And Health Monitor) For Pooches

    On A Mission To Build The Next Big Pet Brand, Whistle Launches A $99 Fitbit (And Health Monitor) For Pooches

    Yes, it’s become exceedingly clear that the Internet has entered into a prodigious, lascivious (and hilarious) relationship with cats. But, at the end of the day, when it comes to the title of “Man/Woman/Child’s Best Friend,” it’s the friendly neighborhood pooch that takes the cake. In my own experience, even when The World thinks you’re an idiot, life gets… Read More