Both Microsoft and Sony like to wow us with big numbers proclaiming how they are moving beyond games, but the numbers don’t really stack up. For all its vaunted efforts in TV partnerships, for example, the average Xbox is only used for a couple of movies per week. All the rest is games. Both need to stop distracting themselves with some ur-market fantasies of media hubs, or be destroyed. → Read More
Perhaps the biggest roadblock facing the development of generation-two social games is the addiction to metrics. Social game makers still believe that fun is about finding the right behaviours, the right metric to measure fun and the right way to maximise that. They are wrong. Fun is, and always has been, a dynamic quality. They need to learn that there is no “fun boson”. → Read More
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