Web video

  • Smart Education: How Lynda.com Hit $70M In Revenue Without A Penny From Investors

    Smart Education: How Lynda.com Hit $70M In Revenue Without A Penny From Investors

    Content companies have struggled to monetize on the Web, and there has been plenty of debate over the effectiveness of paywalls. What’s more, tech startups really can’t seem to rush fast enough into the hands of angel investors or venture capitalists. That’s why, as a digital content company that has been around for years and has yet to take a penny of outside investment… Read More

  • Web Video Sucks, But Here’s How It Can Be Great

    Web Video Sucks, But Here’s How It Can Be Great

    Editor’s Note: Jordan Kurzweil is Co-CEO of Independent Content, an agency that helps media companies launch new digital products and businesses. Prior to starting Independent Content, Jordan worked at AOL running original programming, and News Corp, where he helped bring its traditional brands to digital. You can follow him on Twitter @jordankurzweil. I love movies. I love TV shows. I… Read More

  • Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4

    Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4

    From Redbox and Verizon teaming up to take on Netflix to Connected TV and Netflix’s premier of Lillyhammer, offering consumers video content where and when they want it is no longer just a second thought. Serving content across platforms has become essential for publishers and brands that want to grow their audiences and earn more revenue with online video. Ooyala, the online video… Read More

  • Live Matrix, The “TV Guide For The Web,” Acquired By OVGuide

    Live Matrix, The “TV Guide For The Web,” Acquired By OVGuide

    Live Matrix, the TechCrunch Disrupt ’10 finalist that proclaimed to be the “TV Guide for the web,” has been acquired by online video guide OVGuide.com¬†in an all stock deal. As a part of the deal Live Matrix co-founder and CEO Sanjay Reddy will become OVGuide’s new CEO. Although Live Matrix will continue on as a standalone website, both companies will integrate… Read More

  • Blip COO: “We Essentially Doubled Revenue In 2011″

    Blip COO: “We Essentially Doubled Revenue In 2011″

    Blip.tv is going through some changes, with founder Mike Hudack gone and a search for a new CEO still ongoing. But the company raised a $6 million C round from its two main investors in December, and now just added to that with another $6 million credit facility from Silicon Valley Bank. There is also a new logo, and the company is now called just Blip. So how is the indie Web video… Read More

  • HTML5 or Flash? With Yokto’s New Video Player, You Don’t Have To Choose

    HTML5 or Flash? With Yokto’s New Video Player, You Don’t Have To Choose

    Yokto is a newly launched video platform which offers an embeddable player that intelligently switches between a Flash-based interface or HTML5, depending on the device being used to view the content. This idea on its own is not original, of course. Similar solutions from companies like Brightcove, Ooyala, Kaltura¬†and SublimeVideo, for example, offer much of the same thing. But where Yokto… Read More

  • Netflix: 75 Percent Of New Customers Signing Up For Streaming-Only Plan

    Netflix: 75 Percent Of New Customers Signing Up For Streaming-Only Plan

    In its first quarterly earnings since it announced plans to hike prices for DVD subscribers who also stream videos, Netflix tried to put the best face on its new decision. In a shareholder letter (PDF) accompanying earnings, CEO Reed Hastings and CFO David Wells report that during “the quarter, the streaming only plan continued to gain in popularity, with nearly 75% of our new
    Read More

  • Netflix CEO Reed Hastings Argues Why The Short Sellers Are Wrong

    Netflix CEO Reed Hastings Argues Why The Short Sellers Are Wrong

    Netflix is one of the best performing stocks this year, up 225 percent year-to-date, with a $9.3 billion market cap. But it is also priced to perfection, with a lot of short sellers hoping to profit from its fall and antsy Wall Street analysts downgrading the stock. Today, CEO Reed Hastings defended Netflix’s prospects in a very public, very detailed, and very unusual blog post on… Read More

  • Web Video Hogs Up 37 Percent Of Internet Traffic During Peak TV Hours

    Web Video Hogs Up 37 Percent Of Internet Traffic During Peak TV Hours

    A few weeks ago, some data came out suggesting that Netflix alone accounts for 21 percent of Internet traffic during peak TV hours. But if you add in a couple other sources of streaming video from the Web, namely YouTube and other forms of Flash video, the traffic share of Web video jumps to 37 percent (with 10 percent from YouTube and 6 percent fro Flash video). BitTorrent is another 8… Read More

  • The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)

    The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)


    I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and… Read More

  • Magnify Brokers Deals To Run Ads Inside Embedded Videos

    Magnify Brokers Deals To Run Ads Inside Embedded Videos

    From an audience perspective, the ability to embed videos on other sites is what expands their viewership and makes them go viral. But from an advertising perspective, most of that video is the Web equivalent of dead air. “Nobody sells embedded video because nobody knows where it is going,” says Magnify.net CEO Steve Rosenbaum. He has a partial fix for that, a new video… Read More

  • How Much Web Video Is iPad-Ready?  About Two-Thirds. Really.

    How Much Web Video Is iPad-Ready? About Two-Thirds. Really.


    A couple weeks ago, in the wake of Steve Jobs’ tirade against Flash and why the iPad won’t support it, I wanted to find out exactly how much video out there on the Web is already encoded in the iPad-friendly H.264 format. Encoding.com provided me with some data showing that 66 percent of the videos it encoded in the first quarter of 2010 were in H.264, up from 31 percent the… Read More

  • DVR, web video blamed for prime time decline

    DVR, web video blamed for prime time decline

    The New York Times has a piece on the impact that digital video recording, on-demand offerings, and web video services have had on advertising budgets for prime time television slots. Apparently if people aren’t actually watching TV during prime time, it makes advertising “trickier to measure and pitch to marketers,” resulting in less ad revenue, giving the networks… Read More

  • March Sadness: Joost's pipes, they are clogged

    March Sadness: Joost's pipes, they are clogged

    Wonh, woonnh. Seems Joost is acting up with the live streams of the NCAA games. I was able to get a split-second worth of one of those stupid cell shaded Charles Schwab commercials but every other time I’ve tried to get a one of the games loaded up, I’ve been getting an error message. Joost did say “we fully expect things to go wrong,” so I’ll keep trying… Read More

  • YouTube Launches New Video Advertising Format

    YouTube Launches New Video Advertising Format

    I’m not all that excited about watching 15 to 30 second pre-roll ads attached to videos. I understand that it’s a necessary evil and that advertising pays the bills and keeps the videos free, but it’s still somewhat annoying. YouTube feels my pain and will begin using a service called InVideo, which basically lays a semi-transparent advertisement over the lower 20%… Read More