Web video

 
  • Magnify Brokers Deals To Run Ads Inside Embedded Videos

    Magnify Brokers Deals To Run Ads Inside Embedded Videos

    From an audience perspective, the ability to embed videos on other sites is what expands their viewership and makes them go viral. But from an advertising perspective, most of that video is the Web equivalent of dead air. "Nobody sells embedded video because nobody knows where it is going," says Magnify.net CEO Steve Rosenbaum. He has a partial fix for that, a new video advertising product he… Read More

  • How Much Web Video Is iPad-Ready?  About Two-Thirds. Really.

    How Much Web Video Is iPad-Ready? About Two-Thirds. Really.

    A couple weeks ago, in the wake of Steve Jobs' tirade against Flash and why the iPad won't support it, I wanted to find out exactly how much video out there on the Web is already encoded in the iPad-friendly H.264 format. Encoding.com provided me with some data showing that 66 percent of the videos it encoded in the first quarter of 2010 were in H.264, up from 31 percent the year before. Today… Read More

  • DVR, web video blamed for prime time decline

    DVR, web video blamed for prime time decline

    The New York Times has a piece on the impact that digital video recording, on-demand offerings, and web video services have had on advertising budgets for prime time television slots. Apparently if people aren’t actually watching TV during prime time, it makes advertising “trickier to measure and pitch to marketers,” resulting in less ad revenue, giving the networks “no… Read More

  • March Sadness: Joost's pipes, they are clogged

    March Sadness: Joost's pipes, they are clogged

    Wonh, woonnh. Seems Joost is acting up with the live streams of the NCAA games. I was able to get a split-second worth of one of those stupid cell shaded Charles Schwab commercials but every other time I’ve tried to get a one of the games loaded up, I’ve been getting an error message. Joost did say “we fully expect things to go wrong,” so I’ll keep trying patiently… Read More

  • YouTube Launches New Video Advertising Format

    YouTube Launches New Video Advertising Format

    I’m not all that excited about watching 15 to 30 second pre-roll ads attached to videos. I understand that it’s a necessary evil and that advertising pays the bills and keeps the videos free, but it’s still somewhat annoying. YouTube feels my pain and will begin using a service called InVideo, which basically lays a semi-transparent advertisement over the lower 20% of… Read More