Editor’s note: The following guest post is by Ashkan Karbasfrooshan, the CEO of WatchMojo, a producer and distributor of premium video content.
Last week, Erick posted an article on TechCrunch titled “Industry Insiders Say Online Video Advertising Is Reaching A ‘Frenzy Point.’” It was a surefire way to get online video entrepreneurs excited, right? Not so fast.
The article quoted two CEOs… → Read More
Are content farms the future of online media? Demand Media is now providing travel tips to USA Today, and Aol is supplementing its thousands of paid journalists with an even larger army of citizen freelancers. If nothing else, Demand Media and AOL deserve credit for generating excitement over content. While an octogenarian like Sumner Redstone might claim that “content is king” and a… → Read More
After four years in the online video business, one thing is clear: if you produce high quality content and build sufficient distribution across a large enough number of consumer touch points, you can generate more than enough revenue from multiple sources and platforms to build a profitable, stand-alone business. But no one said it would be quick or easy. Building distribution isn’t obvious and… → Read More
Party like it’s 1999?
Online video is where search was in 1999: a major part of the digital media ecosystem is desperately looking for a business model and a leading ad format. We know what happened in search, while the early leaders ditched search-as-a-business for portaldom, Google stayed the course and built a $200 billion company.
Search captures intent, video captures interest. Intent… → Read More
Quick, which company was founded first: Facebook or Youtube? What year did Apple launch the Jesus phone? Can you name three of the biggest financial calamities of the past decade? The three-minute video after the jump from WatchMojo recaps the decade in business and technology.
The video strangely alternates between the fraud and financial crises of the general business world (Enron, the… → Read More
WatchMojo.com, a startup that produces professional videos and then syndicates them to social networking and media sites, has streamed more than 50 million videos since its launch in 2006. WatchMojo.com’s content is distributed to Hulu, MySpace, TV.com, Yahoo!, and YouTube as well as newspaper sites. (The Montreal-based startup also produces the business tech blog HipMojo).
WatchMojo’s… → Read More