August 10th, 2012

Another Big Social Marketing Exit: Gannett Will Buy BLiNQ Media For Up To $92M

gannett-blinq2

On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is up to $92 million over a period of three to four years, with a quarter of that… → Read More

April 20th, 2011

The Washington Post Launches Trove, A Personalized Social News Site

The Washington Post Company this morning debuted its free, personalized, social news site and aggregator Trove in public beta.

First reported to be in the works and nearing launch by The Wall Street Journal in February 2011, Trove aggregates news across subjects of interest and important headlines of the day, from more than 10,000 sources. → Read More

January 19th, 2011

Go Figure – The Washington Post Sets Up A Facebook Agency Called SocialCode

Washington DC-based SocialCode is the latest Facebook-focused marketing agency on the planet. The company helps brands advertise on the popular social networking site, monetize their respective fan bases and also develops custom applications for the platform, and much more.

Peculiarly, the agency was established by The Washington Post Company, the media company behind (evidently) The Washington… → Read More

November 9th, 2010

The World's Most Geriatric iPad App

I am sure the Washington Post’s new iPad app is a wonderful way to read the venerable newspaper. It certianly seems perfectly serviceable at first glance. In addition to articles and full-screen photos and videos, you can share articles on Twitter or Facebook and see what “Top Tweeters” are saying about related topics. The app gives you the entire paper on your iPad for free (well, sponsored by… → Read More

September 28th, 2009

Twitter Unearths A Secret: Journalists Have Opinions

All Washington Post journalists relinquish some of the personal privileges of private citizens. Post journalists must recognize that any content associated with them in an online social network is, for practical purposes, the equivalent of what appears beneath their bylines in the newspaper or on our website.

That’s an excerpt from The Washington Post’s new social media guidelines. PaidContent… → Read More

May 28th, 2009

Arianna Huffington: Subscriptions Are For Porn

At D7 today, Kara Swisher sat down with Huffington Post’s Arianna Huffington and Washington Post’s Digital Chief Katharine Weymouth to discuss a topic that has been beaten to death: old vs. new media. Much of the interview was spent massaging each other’s egos, with each praising the other for the quality of their respective publication’s journalism.

But Huffington spiced things up when Swisher… → Read More

July 28th, 2008

Predict The Future On WashingtonPost.com

Think you’ve got the gift of foresight? The Washington Post has partnered with Predictify, an online polling service, to create a “Prediction Center” that allows readers to vote on possible outcomes for selected stories. Users will be able to leave their predictions and discuss their beliefs on an integrated comment thread, with the most accurate participants appearing on a… → Read More