wake up be bold

  • RIM Launches The Most Boring Anti-Apple Campaign I’ve Ever Witnessed

    RIM Launches The Most Boring Anti-Apple Campaign I’ve Ever Witnessed

    In one of the most anticlimactic (and likely ineffective) marketing campaigns in history, RIM has today launched its "Wake Up. Be Bold." campaign in Australia. It began with a group of "protestors" disembarking from a bus outside of Apple's Sydney store with signs that read "Wake Up." But don't get too excited — that's the most exciting part of the story. After the long and vigorous… Read More