Now that everyone and their mother can invest in startups, hundreds of crowdfunding portals are starting their engines. Wahooly happened to jump on the trend early, soft-launching back in September, before the buzz. Well, when we say “early,” Wahooly is by no means a prime mover compared to the likes of Kickstarter, but it still has the advantage of a headstart — if it can capitalize.
There’s an interesting experiment afoot in the startup community, which poses the following questions to entrepreneurs: Would you be willing to trade equity in your startup in return for social media buzz, and customer feedback? How much, if any, would you fork over? Minneapolis-based startup called Wahooly is both asking those questions — and proffering a few answers. → Read More