Big M&A news in the email marketing world. Vocus, the publicly-listed provider of cloud-based marketing and PR software, has acquired iContact, a company that provides email marketing services for small and medium sized businesses. The total acquisition price is $169 million.
iContact’s email marketing software automates the process of creating, sending and tracking email communications… → Read More
Vocus, the publicly-listed provider of cloud-based marketing and PR software, has moved to acquire Facebook apps maker North Social, which enables businesses to create, manage and promote their business on the popular social network.
Vocus bought substantially all of the assets of North Social. Under the terms of the agreement, Vocus paid $7 million in cash and could pay up to an additional $18… → Read More