The market for complementary and alternative medicine — a wide-ranging area that includes practice-based work like yoga as well as a huge range of supplements and everything in between — h
Earlier this year we covered the launch of Heights, a new supplements startup in an increasingly hot category. Feel is a year-old U.K. startup with another twist on this world: pure nutritional supple
New wellness startup Heights is formally launching this week, focusing on a category it describes as ‘braincare’. The startup will market “ultra high quality, sustainable plant-based supple
By now, the venture world is wary of blood testing startups offering health data from just a few drops of blood. However, Baze, a Swiss-based personal nutrition startup providing blood tests you can d
Ritual is backed by Norwest Venture Partners, Forerunner Ventures and Founders Fund.
Vitamins are proving to be a lucrative industry in the United States. Just last year vitamin sales pulled in roughly $37 billion for the U.S. economy. That’s up from $28 billion in 2010. To cas
Nutrigene believes your genes may hold the secret to what you might be missing in your diet. The company will send you tailor-made liquid vitamin supplements based on a lifestyle quiz and your DNA.
Amazon has quietly added a new product to its private label, Amazon Elements, which previously only carried Amazon’s own brand of baby wipes, after pulling its diaper line from the label in 2015
There’s no end to the bottles, packs and pills of various nutritional supplements out there, but vitamin startup Care/of plans to stand out by tailoring the vitamins you pop to your specific nee
Who needs the sun? Many Silicon Valley startups pride themselves on long, grueling work hours, toiling from the crack of dawn until late into the night. But that work pride has a toll — they l
Vitamins and venture capital might not seem like the most natural fit, but a number of related companies have attracted capital from tech investors in recent years, including SmartyPants, which makes
Ritual has developed a beaded oil capsule vitamin for sustained release from what it says are the best ingredients found throughout the world to nourish your body. The company launched today onst
Vitamin sales is big business: in the U.S. alone in 2012, it was worth $9.3 billion in sales, and the opportunity is only growing, as more consumers turn to preventative medicine and health strategies