Editor’s Note:Joe Floyd is a VC investor at Emergence Capital Partners.
Away from the fickle eyes of consumers, deep in the basement of app stores, enterprise mobile apps are fighting each other for the attention of business users. Given the restrictions of their target audience, business app developers simply cannot utilize the same techniques that consumer app companies leverage. → Read More
What do Facebook, LinkedIn, Youtube, Dropbox and Skype have in common? Except for being ridiculously successful, they all enjoyed a strong viral effect that helped accelerate their growth.
How did they do that? Here’s the thing; most people assume that these companies grew by pure word of mouth. Well, that’s only half of the story. The other half is that they deliberately built viral features… → Read More