The clincher, the thing that made Quick Key go viral, was a poorly-lit video of an excitable guy holding his iPhone up to a Scantron page, one of those test pages you used to fill out in school. He thumbs through page after page, making comments on students’ performance as the app scans the page and instantly reports a grade. The video was amazingly compelling. The creator, Walter O. Duncan IV… → Read More
Fandrop, a new content sharing site started by a group of growth hackers, is debuting today to help you find out what’s trending across the web. The site surfaces things like tweets and Facebook posts, YouTube videos, images from sites like imgur, articles, web pages, and more. In some ways, it’s similar to other social networks and social sharing sites, in that you can friend and follow other… → Read More
This guest post is by Adam L. Penenberg, author of Viral Loop.
Four months before my latest book hit store shelves, my publisher wanted to change the title. Viral Loop might be catchy, and reflect what the book is about—and isn’t that what a title is supposed to do?—but Hyperion worried that some readers would be put off by the word “viral.” Would they shrink away for fear it was about “swine… → Read More
Remember that Nokia viral campaign we mentioned a few days ago? In that post, I said: The obvious bet would be something involving the phone shown in the countdown (the 7610 Supernova) – but that seems a bit anticlimactic, and makes the whole omniscient phone aspect kind of pointless. Turns out, it was pointless. The mystery product is the Nokia 7610, which was announced (with a launch event… → Read More
Another day, another viral campaign. This time, the mystery fun is brought to us by Nokia. Visiting the page will playback a video outlining the woes of three people who have lost their phones, highlighting the idea that their phone “knows everything” about them. It then switch to the countdown shown above. They’ve even given all three of the video’s stars – Anna… → Read More
In fact, they’ll even create a viral campaign based on a square-jawed man who can’t seem to remember where and who he is. I’m not quite sure what this has to do with a high-end phone that will probably spell the end of Sony Ericsson as a respected manufacturer of mid-range smartphones, but who are we to judge the instincts of highly paid marketing professionals tasked with… → Read More
Looks like Samsung is sending little exploding paraders as ambassadors for the Omnia. Check out the video over at MobileCrunch >> (Thanks, David!) → Read More
You’ve set the bar high for yourselves, Samsung. If a parade of tiny exploding people doesn’t rain out while I unbox my Omnia, I will be sorely disappointed. (Thanks, David!) → Read More
While it’s no secret that Steve Jobs is a lefty, lost in today’s WWDC hubbub of what did and didn’t happen is the idea that Apple might be planting viral lefty political messages on its Website. Case in point is the “Internet Device” demonstration for the iPhone. → Read More
Dear Marketing Executives: Please don’t release viral video into the wild. You’ll eventually find it on YouTube where people will immediately realize it’s some sort of strange attempt at astroturfing and someone will be fired for failing to realize the model at the end of this video is holding the damn phone upside down. Thank you. → Read More
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