The holy grail of online marketing is a viral video campaign. And for good reason. Corporate ‘design by committee’ marketing departments aren’t known for their Olympic-style archery skills for hitting the spot between silly and sarcastic typically needed to push the Internet’s like button. The latest video to hit this elusive spot has an unlikely source: feminine hygiene products brand Bodyform. → Read More
In a recent publicity venture for their new movie “Chronicle”, 20th Century Fox enlisted the help of viral marketing agency Thinkmodo to design and execute a rather unique campaign element that surely caused several doubletakes over the New York City skyline.
If you thought you saw some flying humans in the sky over parts of New York City and New Jersey in the last couple of weeks you are, in… → Read More
NTT DoComo, Japan’s largest cell phone carrier (55 million customers), is currently running a pretty bizarre viral promotion campaign in this country (both on- and offline). The company has set up a weird website [JP] that, for some strange reason, shows Darth Vader running around Tokyo and asking who’s his boss (“Who is my boss” is the official tag line of the campaign). → Read More
Sprint recently launched a clever promotion campaign for their Instinct, calling for users to somehow place the cell phone in home videos and then post them on YouTube (official tagline: “Sell out your family, turn little Suzy into gas money”). First prize: $10,000. I think this video above is quite a good start, probably because it somehow reminded me of Prodigy’s Smack my bitch… → Read More
This, dear readers, is why I would actually pay for a CD. Whether or not you’re a fan of Nine Inch Nails is not in question, but whether or not you’re a fan of CDs is. Apparently, the new CD is shiny and black before it’s been played, but after a while it changes. Pretty cool stuff don’t you think? Tech Amok took the time to translate the binary on the back and it brought them to… → Read More