video advertising

  • With Revenues Doubling, Video Ad Network BrightRoll Raises $30 Million

    With Revenues Doubling, Video Ad Network BrightRoll Raises $30 Million

    One of the fastest growing segments of online advertising is video ads (it was up 42 percent in the first half of the year, and expected to continue strong growth into 2012). One beneficiary of this growth is BrightRoll, a video ad network with revenues doubling every year for the past three years and expected to do more than $50 million in revenues this year. The company, based in San… Read More

  • Yup, YouTube Counts Video Ads As Regular Views

    Yup, YouTube Counts Video Ads As Regular Views

    Movie trailers are among the most popular videos on YouTube. A typical movie trailer gets millions of views, but how many of those views are natural and who many are pushed as paid-for ads? Yes, movie trailers are all ads in a sense. But people seek them out just like any other 2-minute video. That is not what I am talking about. The same movie trailers are also promoted through various… Read More

  • Video Ad And Analytics Startup TubeMogul Takes $10 Million In VC Funding

    Video Ad And Analytics Startup TubeMogul Takes $10 Million In VC Funding

    Video advertising and analytics startup TubeMogul closed a $10 million Series B financing. The round was led by Foundation Capital, with existing investors Trinity Ventures and Knight’s Bridge Capital Partners (where WallStrip and StockTwits founder Howard Lindzon is a partner) also putting in more money. Previously, the company raised $5.4 million. Twitter CEO Dick Costolo is a… Read More

  • Magnify Brokers Deals To Run Ads Inside Embedded Videos

    From an audience perspective, the ability to embed videos on other sites is what expands their viewership and makes them go viral. But from an advertising perspective, most of that video is the Web equivalent of dead air. “Nobody sells embedded video because nobody knows where it is going,” says Magnify.net CEO Steve Rosenbaum. He has a partial fix for that, a new video… Read More

  • Context is King: How Videos Are Found And Consumed Online

    Editor’s note: This is the third in a series of posts by guest writer Ashkan Karbasfrooshan. Previously, he wrote about the State of Online Video, and 12 Surprising Things Holding Back Online Video Advertising.  In part 3 today, he examines how videos are found and consumed online. Karbasfrooshan is the founder and CEO of WatchMojo , a producer of premium, informative and entertaining… Read More

  • 12 Surprising Things Holding Back Online Video Advertising

    After four years in the online video business, one thing is clear: if you produce high quality content and build sufficient distribution across a large enough number of consumer touch points, you can generate more than enough revenue from multiple sources and platforms to build a profitable, stand-alone business.  But no one said it would be quick or easy. Building distribution… Read More