Vibrant Media

  • Confirmed: Cella Irvine Is No Longer CEO At Vibrant Media

    Confirmed: Cella Irvine Is No Longer CEO At Vibrant Media

    Cella Irvine has stepped down as CEO of ad tech company Vibrant Media, according to a source with knowledge of the company. I emailed and called the company earlier this evening, but I haven’t heard back yet. (I did manage to speak to someone at Vibrant for a few seconds, but they immediately transferred me to a spokesperson who didn’t pick up.) Irvine joined the company in… Read More

  • With New Ad Units, Vibrant Media Comes To Smartphones And Tablets

    With New Ad Units, Vibrant Media Comes To Smartphones And Tablets

    Vibrant Media, which powers in-text ads and other contextual ad products, is going cross-platform today with the launch of a number of new units. Some of those ad units are entirely new to Vibrant’s lineup, while others take the company’s desktop ads and optimize them for touch interactions. CEO Cella Irvine told me that there’s growing interest from ad agencies in campaigns… Read More

  • Vibrant Media Redesigns Its In-Text Ads (So It’s More Obvious They’re Ads), Unveils New Full-Screen Unit

    Vibrant Media Redesigns Its In-Text Ads (So It’s More Obvious They’re Ads), Unveils New Full-Screen Unit

    Vibrant Media, the company best-known for its in-text advertising, is unveiling a revamped product lineup today. The changes should make it a little more clear that Vibrant’s in-text ads are indeed ads, while also giving advertisers the opportunity to deliver something a little more splashy. CEO Cella Irvine showed me some quick demos of the redesigned ads last week. She says the… Read More

  • Vibrant Media May Be Annoying, But It's A Money-Printing IPO Candidate

    Vibrant Media May Be Annoying, But It's A Money-Printing IPO Candidate

    You know those double-underscored links in articles and whatnot that open up advertising units when you hover over them? It’s a form of digital advertising dubbed in-text advertising, and it personally drives me insane. Don’t tell Vibrant Media that though. Widely considered one of the leaders in this space, the company goes out of its way to tout the high click-through and… Read More