Whenever a new platform launches these days, brands are instantly checking them out to see how they can “become a part of the conversation.” What that really means is how they can use a site like Twitter, or its new app Vine, to get your eyeballs, interact with you and, of course, sell you more stuff. There’s nothing wrong with that. It’s commerce at its purest. The story… → Read More
For the past week or so, it seems that every sports talk radio program and just about every show on ESPN has been talking about a billboard that just got put up in New York City. Technically, it’s a giant mural painted on the site of a building on 34th & 8th in the city. Why are people talking about it? Two reasons. First, it features the giant faces of new New Jersey Nets owner (and Russian… → Read More
J-E-T-S JETS JETS JETS!
Even if you’re not into sports, there’s a pretty good chance you’ve heard that chant before. And there’s a pretty good chance you’ll be seeing a lot more of it if Gary and AJ Vaynerchuk get their way. That’s because they want to start a trend that every New York Jets fan uses the #J_E_T_S_JETS_JETS_JETS hashtag on Twitter before games and after every touchdown. And guess… → Read More
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