For the past week or so, it seems that every sports talk radio program and just about every show on ESPN has been talking about a billboard that just got put up in New York City. Technically, it’s a giant mural painted on the site of a building on 34th & 8th in the city. Why are people talking about it? Two reasons. First, it features the giant faces of new New Jersey Nets owner (and Russian billionaire) Mikhail Prokhorov and Nets minority owner (and hip-hop star) Jay-Z. Second, it overlooks Madison Square Garden, home of the New York Knicks basketball team.
So why are we talking about this on TechCrunch? Because the mural also prominently features a tech company. If I told you it was a tech company in the check-in space, you’d probably assume it was NY-based Foursquare. But it’s not. Instead, in huge letters at the bottom of the mural it reads, “Check in with Gowalla to get a special item.” → Read More
J-E-T-S JETS JETS JETS!
Even if you’re not into sports, there’s a pretty good chance you’ve heard that chant before. And there’s a pretty good chance you’ll be seeing a lot more of it if Gary and AJ Vaynerchuk get their way. That’s because they want to start a trend that every New York Jets fan uses the #J_E_T_S_JETS_JETS_JETS hashtag on Twitter before games and after every touchdown. And guess who is behind the idea: The New York Jets. → Read More
