April 1st, 2012

Why Designers Should Join Software Startups

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Editor’s Note: This guest post is written by Uzi Shmilovici, CEO and founder of Future Simple, the company behind Base CRM.

In 1919, Walter Gropius founded in Germany the Bauhaus, a school for engineering and design, and gave birth to one of the most important and influential design movements in history: Modernism. Gropius’ big idea was that designers and engineers should collaborate… → Read More

March 25th, 2012

Think Twice Before Adopting The “Ship Or Die” Mentality

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The “Ship or die”, “Done is better than perfect”, “Just ship” mantras have lately become a part of many startup conversations. The problem with these mantras is that they glorify the act of shipping while ignoring the fact that shipping is only the means to create value but not the ultimate goal of a startup. Unfortunately, repeating these mantras might have a dangerous effect. The “ship it… → Read More

March 18th, 2012

User Experience Vision For Startups

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Welcome to 1889. The field of photography was just changed forever. Up until recently, the process of taking and developing photos was expensive and cumbersome. As a result photography was available only to professional photographers or rich people.

Then, a guy named George Eastman comes up with a new way to take photos. He develops a special flexible, unbreakable, rolled film that allows… → Read More

March 10th, 2012

3 Predictions On The Future Of Enterprise Software

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The first image that comes to my mind when I think about business computing is the dystopic scene from the 1984 Apple commercial: A swarm of employees wearing the same uniforms and marching in unison into their offices where they are forced to use certain devices and software.

They sit down in front of their PCs, open a business application their company paid millions of dollars to implement… → Read More