Coupa's investors worry that its current value doesn’t reflect a possible lucrative future. Are they right?
Thoma Bravo and Sunstone Partners announced today that they’re acquiring customer insight platform UserTesting for $1.3 billion in an all-cash deal. The acquirers say they plan to combine it with Us
Braze priced above its IPO range, while UserTesting priced underneath its range. Why?
Finding a way to connect with people who might buy from you, while spending less time pursuing those who will never be interested, is something akin to a holy grail of the world of sales and marketing
Time flies. It was nearly a year ago that The Exchange started keeping tabs on startups that managed to reach $100 million in annual recurring revenue, or ARR. Our goal was to determine which unicorns
When rolling out a new product, or making changes to an old one, companies can spend thousands of dollars on testing to ensure that customers actually like the app, device, gizmo, gadget or service. I
<img src='http://tctechcrunch.files.wordpress.com/2010/07/screen-shot-2010-07-29-at-9-31-10-am2.png' />You've normally got two choices in site heatmapping (figuring out where eyeballs land on your sit