The future was supposed to be all about swooping through pixellated cities, the crepuscular computer ghost-light arcing through the Aurignacian canyons of Neo Tokyo as we trailed our enemies into the dark. Instead we get some of the coolest map visualizations I’ve ever seen with a few social media tricks thrown in to make a very cool mapping platform called UpNext. You win some, you lose some.
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Mapping is a big boy’s game, with Google Maps, Bing Maps, and MapQuest dominating maps on both the Web and mobile. But sometimes it takes a startup to push things forward. 3D mobile mapping startup UpNext is hoping to get on the map, so to speak, with its detailed 3D maps of cities and venues like the Super Bowl stadium. The New York city startup, which has been around since 2007, just raised a $557,000 series A round of preferred shares, according to an SEC filing. That amount includes $57,000 that converted from a previously-undisclosed friends-and-family round in 2009. The new round is $500,000 and investors include Chris Sacca’s Lowercase Capital, David Cohen of TechStars (who invested individually), David Tisch and Oleg Tscheltzoff
Co-founder Danny Moon says the company will use the funds to expand its platform from its own mobile and iPad apps to become an underpinning technology for “travel guides, resorts, event planners, amusement parks, to name a few,” which can incorporate UpNext’s 3D maps into their own apps. → Read More
Navigating maps on computers and mobile devices can still be a clunky experience, especially when you try to search for places on a map. Typically, on Google Maps or Bing Maps, you get a bunch of virtual pushpins for each place which you can click on for more information.
UpNext, a 3D mapping startup based in New York City, brings that information forward in amore fluid way in the latest release of its iPad app. As you push the 3D map around with your fingers, labels for specific searches or your friends’ recent Foursquare checkins pop open as they come into view. UpNext calls this the Fluid Labeling System, and you can see it in action in the video after the jump. → Read More
One of the most detailed 3-D mapping apps on the iPhone is UpNext, which lets you click on 3-D buildings and see a list of the businesses and offices inside. Up until now, however, it only covered New York City.
A new update adds three new cities: Boston, Washington, D.C., and Austin (just in time for SXSW, of course). The Austin map won’t be available until later tonight, where it will appear in the app’s city selection screen. UpNext lets you zoom around the city in a very Google Earth-like fashion, search for restaurants, bars, and stores. → Read More
When it comes to online maps, there is a gap between the 2-D maps and pictures you see on Google Maps, Live Maps, and Yahoo Maps, and the more fully-immersive, fly-through experiences of Google Earth and Virtual Earth. A small four-person startup in New York City called UpNext is trying to bridge that gap, by bringing extremely detailed, 3-D maps to the browser. UpNext only maps Manhattan right now (they hope to add Boston and San Francisco next spring), but it is a powerful demonstration of how 3-D experiences could soon become more mainstream. (No download is necessary, but you do need Java 1.5—and be warned that older Macs might have some issues with it). I met UpNext chief architect Raj Advani last week at our Boston MeetUp, and he came by today with CEO Danny Moon to show me the site and its new Facebook app. Yesterday, UpNext launched its map on Facebook, although it is not yet in the app directory. (Unlike many Facebook apps, it is not a subset of the main site’s functionality. You can do everything inside Facebook you can on UpNext.com.) UpNext is a complete 3-D representation of the city, down to practically every single building. You can pan and zoom, and click on any building to get a list of the businesses inside. Type in an address and the map flies right to it. If you want to see nearby restaurants, bars, stores, hotels, museums, or sports facilities, you can set a filter to light those things up on the map. This building-by-building and category search “is something you cannot do on Google Maps,” claims Moon. For many businesses, UpNext pulls in ratings and reviews from other sites like CitySearch, the New York Times, and Time Out. And you can add your own reviews, and look at all the places your friends on UpNext have rated, reviewed, and visited. That now includes all your New York City Facebook friends, whom you can import into the main site as well. They pop down in a friend slider that lets you sort through them and all the places they’ve rated. UpNext gets its map data from VisionMedia, which flies over the city taking pictures and then extrapolates the height of each building, allowing UpNext to render them in 3-D. It then takes local business information from Localeze, and drops it onto every building (which is → Read More
