Last year, Yahoo still dominated display advertising on the Web in terms of sheer number of ad impressions on its properties, but social networking sites MySpace and Facebook came on strong. Some new data from comScore in its just-released 2009 U.S. Digital Year in Review ranks the top Web properties by the number of display ad impressions.
Yahoo served up an estimated 521 billion impressions… → Read More
With the IPO market cooling, United Online has pulled the IPO of its Classmates.com business. No surprise here. I thought the filing smelled funny from the get-go. Nobody else was buying Classmate’s story either. Let’s see, a high churn rate, an FTC investigation, and hints of self-dealing. No wonder investors passed. How is United Online going to get back that $50 million it… → Read More
Everyone is trying to cash in on social networking these days. The latest attempt comes from Classmates Media, which just filed to go public at a valuation of $600 to $700 million. That is a smidgeon of Facebook’s still-private $15 billion valuation, but Classmates is no Facebook. Its site, Classmates.com, is more a competitor of Reunion.com (which raised $25 million last April). While… → Read More