LinkedIn is announcing a new Ads API, which could bring more large-scale social marketing campaigns to the professional networking site.
In a blog post that the company plans to publish on its marketing website later today, Marketing Solutions Lead Jen Weedn writes that API access has been one of the most-requested features from LinkedIn’s “tens of thousands” advertisers. Until now, those… → Read More
Social marketing startup Unified is launching the newest version of what it calls its Social Operating Platform, and with it a new application called adMonitor.
Unified President and Chief Strategy Officer Calvin Lui (who joined earlier this year) told me that adMonitor should serve as the “system of record” for social ads — in other words, it’s the dashboard where advertisers can bring data… → Read More