Apple has now taken another step to push app publishers to use its preferred ad tracking option, the Identifier for Advertisers (IDFA), with the debut of the iOS 7 beta. Confirming what many have suspected, Apple is eliminating an alternative option involving tracking by MAC addresses. This method had sprung up following a change to Apple’s Developer Documentation in 2011, announcing its… → Read More
Apple’s UDID replacement for iOS 6, a more private and tool dubbed the Apple Advertising Identifier that users can opt out of, isn’t working according to mobile app marketing platform Trademob. I spoke with Trademob CEO Ravi Kamran, who explained that any iOS 6 users who updated over Wi-Fi are showing IDs that are all zeros, instead of the unique tags being sent by those who plugged their devices… → Read More
Earlier today, hackers at AntiSec claimed that it had got its hands on a database containing around 12 million UDID numbers from iPads and iPhones from an FBI employee-owned computer, a breach my colleague Sarah Perez described the meaning behind and possible reifications of in a post earlier today. Now, however, the FBI has issued a statement to AllThingsD that refutes the claim.
Just when iOS developers had thought they had heard of every UDID replacement mechanism out there, Opera Software had to go and launch its own, too. Today, the company, best known as the maker of the Opera web browser, is introducing something it’s calling “App-Tribute” – and yes, it’s yet another system providing an alternative to the now deprecated UDID. → Read More
As you’ve likely heard, the “UDID-calypse” is upon us. Because of mounting privacy concerns (from Congress, etc.), Apple has begun rejecting iOS apps that access UDIDs, and will eventually do away with them altogether. For now, it remains unclear how long that will take, but, in the meantime, developers are scrambling to find alternatives. (Yesterday, Kim-Mai laid out some of the options available… → Read More
As we reported this weekend, Apple has started ramping up its efforts to deprecate the UDID – the unique identifier that ties a user to a specific device, like an iPhone or iPad. The company originally announced its intentions to phase out the UDID’s use more than six months ago, with the release of iOS 5, but it recently began to reject apps from the App Store which are attempting to access… → Read More
Velti plans to announce two new initiatives aimed at helping mobile advertisers get ahead of data collection and privacy concerns, according to a source who has been briefed by the company.
My source says Velti, a publicly traded mobile ad company, is working on the first “Do Not Track” list built for mobile. Consumers should be able to direct their smartphone browsers at a specific Do Not… → Read More
Mobile app monetization and distribution network W3i is announcing the results of its tests to determine whether or not an iPhone’s MAC address can serve as a replacement to the UDID (the unique device identifier), which Apple is phasing out as a way for developers to track an app’s users.
According to W3i, developers can and should begin tracking the iPhone’s MAC address as a UDID… → Read More
Apple is making a lot of big changes to its mobile operating system with iOS 5, which is dribbling out in betas for developers ahead of a general release later this year. But there is one big change some developers are just starting to take notice of that Apple isn’t talking about that much. In a recent update to the documentation for iOS 5 (which is only available to registered Apple developers… → Read More