Apple has now taken another step to push app publishers to use its preferred ad tracking option, the Identifier for Advertisers (IDFA), with the debut of the iOS 7 beta. Confirming what many have su
Apple's UDID replacement for iOS 6, a more private and tool dubbed the Apple Advertising Identifier that users can opt out of, isn't working according to mobile app marketing platform <a target="_blan
Although <a href="https://techcrunch.com/2012/09/04/antisec-leaks-1000001-udids-from-a-trove-of-12-million-allegedly-stolen-from-an-fbi-laptop/">Antisec claimed</a> that they Jason Bourne-d a laptop l
Earlier today, hackers at AntiSec claimed that it had got its hands on a database containing around 12 million UDID numbers from iPads and iPhones from an FBI employee-owned computer, a breach my coll
12 million Apple UDIDs (unique device identifiers) may be in the wild, or at least that's the claim from the hacker group <a target="_blank" href="http://en.wikipedia.org/wiki/Operation_AntiSec">Anti
Just when iOS developers had thought they had heard of <a href="https://techcrunch.com/2012/03/29/apple-post-udid/">every UDID replacement mechanism out there</a>, Opera Software had to go and launch
As you've likely heard, the "UDID-calypse" is upon us. Because of mounting privacy concerns (from Congress, etc.), Apple has begun rejecting iOS apps that access UDIDs, and will eventually do away wit
As we reported this weekend, <a href="https://techcrunch.com/2012/03/24/apple-udids/">Apple has started ramping up its efforts</a> to deprecate the UDID - the unique identifier that ties a user to a s
Velti plans to announce two new initiatives aimed at helping mobile advertisers get ahead of data collection and privacy concerns, according to a source who has been briefed by the company.
My sour
Mobile app monetization and distribution network <a href="http://www.w3i.com/">W3i</a> is announcing the results of its tests to determine whether or not an iPhone's MAC address can serve as a repla
<a href="http://appsfire.com/">Appsfire</a>, a mobile application marketing platform, is introducing its own solution for the issue created by <a href="https://techcrunch.com/2011/08/19/apple-ios-5-ph
On the heels of <a href="https://techcrunch.com/2011/08/19/apple-ios-5-phasing-out-udid/">Apple's decision to phase out developer access to the UDID</a> (unique device identifier) on iOS devices, mob
Apple is making a <a href="https://techcrunch.com/2011/06/06/everything-you-need-to-know-about-ios-5/">lot of big changes</a> to its mobile operating system with iOS 5, which is <a href="https://techc