Twitter

  • Twitter CEO Says Its Reach Goes Beyond Its 255M Users, But Can It Monetize Reach?

    Twitter CEO Says Its Reach Goes Beyond Its 255M Users, But Can It Monetize Reach?

    Wall Street thinks Twitter has a growth problem, but CEO Dick Costolo said at CodeCon its reach includes people who see tweets on TV and embedded online though they aren’t counted in its 255 million users. Costolo also discussed trying to figure out how to get Twitter into China. But while reach is nice, the problem is that Twitter can only show ads to logged in users. Read More

  • Twitter Soars 10%

    Twitter Soars 10%

    It’s been a big day for Twitter, with its shares picking up just over 10 percent. What caused the spike? An analyst upgrade from Nomura. The new buy rating came with a reiterated $43 price target. Twitter closed today at $33.77 per share. Read More

  • Twitter Lands $230M Deal With Omnicom

    Twitter Lands $230M Deal With Omnicom

    Twitter’s MoPub will integrate with Omnicom’s programmatic ad purchasing product in a two-year deal valued at $230 million. According to AdAge, the agreement includes a “‘first look’ at mobile-ad units created by Twitter.” The Omnicom deal could indicate that Twitter’s purchase of MoPub, a $350 million bet into the mobile space, wasn’t a… Read More

  • Twitter Trades Higher On Report’s Indication Of Coming Asian Growth

    Twitter Trades Higher On Report’s Indication Of Coming Asian Growth

    It’s been a rollicking few weeks in the stock market for Twitter, a company that has seen its share price knee-capped as part of a larger retreat of so-called “momentum” technology firms. That said, today Twitter is trending higher on the back of a report that forecasts growth for the firm in Asia, indicating that Twitter’s user base incline may not be the… Read More

  • Twitter User Growth Will Come From Asia-Pacific – Region Accounting For 40% Of Users By 2018

    Twitter User Growth Will Come From Asia-Pacific – Region Accounting For 40% Of Users By 2018

    Figures out this morning from eMarketer estimate Twitter’s growth to continue in the double-digits through 2018, with the Asia-Pacific region playing a large part in that growth trend. Today, Twitter users in Asia-Pacific already outnumber those in North America and Western Europe, accounting for 32.8% of all Twitter users, compared with just 23.7% in North America, the report says. By… Read More

  • #YesAllWomen Shows That Misogyny Is Everyone’s Problem

    #YesAllWomen Shows That Misogyny Is Everyone’s Problem

    If the actions of the U.C. Santa Barbara shooter last week turned the Internet into a crime scene, then the Web is also where we turn to grieve and try to process something that is truly incomprehensible and horrifying. Since news of the murders broke, #YesAllWomen has remained one of the top trending topics on Twitter. Originally created by Twitter user gildedspine in reaction to the Not All… Read More

  • Twitter Closed At $30.50 Today, Its Lowest Conclusion So Far As A Public Company

    Twitter Closed At $30.50 Today, Its Lowest Conclusion So Far As A Public Company

    Twitter closed out regular trading this afternoon at $30.50 per share. That’s its lowest end-of-day tally yet in its history as a public company. The company traded below the $30 mark earlier this month, but managed to end May 7 at $30.66. The decline of Twitter’s value is impressive. The company ‘s 52-week high — it hasn’t been public that long, keep in mind… Read More

  • The EFF Blasts Twitter For Censoring Itself In Russia And Pakistan

    The EFF Blasts Twitter For Censoring Itself In Russia And Pakistan

    The Electronic Frontier Foundation (EFF) today upbraided Twitter for censoring itself in Russia and Pakistan, stating that the company has stepped “down from the free speech party.” The EFF’s argument is simple: Twitter’s decision to censor content on a country-by-country basis was the “least terrible option” available to it, provided that it only did so… Read More

  • Should Twitter Crack Open Its Nest Egg To Acquire SoundCloud?

    Should Twitter Crack Open Its Nest Egg To Acquire SoundCloud?

    SoundCloud might be the YouTube of music, but that doesn’t mean Twitter should play Google and acquire it. There are better ways to spend the $2 billion from its IPO than on a music startup which won’t necessarily improve its core service. [Update: And now SPIEGEL ONLINE, a German news outlet from SoundCloud's home country, says Twitter is not buying SoundCloud. SPIEGEL reports… Read More

  • Nielsen’s Twitter TV Ratings Now Identify The Age And Gender Of Those Tweeting About TV (Or Just Lurking)

    Nielsen’s Twitter TV Ratings Now Identify The Age And Gender Of Those Tweeting About TV (Or Just Lurking)

    Measurement firm Nielsen is expanding the type of information it provides for its Twitter TV Ratings service this morning with the launch of demographic data. This new feature, delivered overnight for over 250 U.S. TV networks, will allow the industry to identify the age and gender of those who are both tweeting about various TV shows and events, as well as those who are viewing those tweets. Read More