twitter analytics

Twitter Launches Card Analytics To Let Publishers Monitor Impressions, Clicks And More

In a move that could help brands and publishers more insight into what to tweet, today Twitter is rolling out Analytics For Twitter Cards. The dashboard shows impressions, URL clicks, and app installs

Twtrland: A Social Analytics Tool And Simple Way To Discover New People In The Twitterverse

Twitter does a lot of things well, but it hasn't really nailed context yet -- or search. After you first join the service, it takes a significant amount of following and unfollowing before you settle