Twitter just put up a blog post talking up its platform approach and long-term strategy. In that same post, however, the company has made some decisions that are sure to irk a couple of third-party developers and startups.

Here’s the big news: aside from (its own) Promoted Tweets, Twitter says it will not be allowing any third party to inject paid tweets into a timeline on any service that… → Read More

Last night, Twitter finally unveiled the details of its long-awaited ad platform, Promoted Tweets. The news, at least at first glance, couldn’t have come at a worse time for TweetUp, the ‘AdSense for Twitter‘ startup that had launched out of the Idealab incubator a mere 24 hours earlier. So did TweetUp have the worst startup launch timing ever? Earlier this afternoon I spoke with TweetUp (and… → Read More

Twitter’s long awaited new advertising platform launches tonight, we’ve heard from a source briefed on the project. The model? It’s very much like Tweetup product that launched just last night – think Google Adwords for Twitter searches and hashtags, and advertisers can bid on individual keywords. Update: Multiple reports confirm that Twitter’s ad platform is about to launch — see our full… → Read More

idealab, the incubator behind the company that invented search engine marketing as we know it today, is launching a new startup that they say is applying some of the same business mechanics to the Twitter stream. The new startup is called Tweetup.

Let’s zoom back to 1998 for a minute. Search engines at the time had no real way to monetize traffic beyond normal ads. Then Goto.com came along and… → Read More