How do you market a hot new TV show without the benefit of commercial space that you can fill with network promos? Just ask Netflix. The company has come up with a number of clever marketing stunts to get the word out about the upcoming premiere of Arrested Development ranging from Easter eggs on Netflix.com to this month’s live frozen banana stand in New York, which was visited by hundreds. It… → Read More
It’s not too late for yet one more 2012 year-in-review report, and today’s latest addition comes from Nielsen, which examined how Americans have been consuming content over the course of the past year. The report found that of the 289 million U.S. TV owners, 119 million own four or more television sets, making TV still the device to beat when it comes to watching and recording programs, among… → Read More
Verizon updated its FiOS Mobile application for iPad, which now streams 75 channels of live TV. Unlike some of the mobile experiences Verizon has released in the past, the new application doesn’t require you to install software on your Mac or PC to act as the intermediary – instead, everything streams directly from the Verizon router in your home. → Read More
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